{"id":142867,"date":"2023-11-01T17:35:35","date_gmt":"2023-11-01T17:35:35","guid":{"rendered":"https:\/\/celebrity-hub.com\/?p=142867"},"modified":"2023-11-01T17:35:35","modified_gmt":"2023-11-01T17:35:35","slug":"netflix-subscriptions-for-ad-tier-service-have-tripled-in-5-months","status":"publish","type":"post","link":"https:\/\/celebrity-hub.com\/world-news\/netflix-subscriptions-for-ad-tier-service-have-tripled-in-5-months\/","title":{"rendered":"Netflix subscriptions for ad-tier service have TRIPLED in 5 months"},"content":{"rendered":"<h1>Netflix says subscriptions for its ad-tier service have TRIPLED in five months to 15 million &#8211; up from 5M in May<\/h1>\n<ul>\n<li><strong>Netflix announced their subscribers of its ad-based tier have increased three-fold over just five months<\/strong><\/li>\n<li><strong>Their exponential growth in users is because of their one-year-old option<\/strong><\/li>\n<li><strong>The ad-supported plan costs only $6.99 a month, compared to their premium plan ($22.99) and their standard plan ($15.49)\u00a0<\/strong><\/li>\n<\/ul>\n<p>Netflix has seen a massive jump in subscribes of its ad-based subscription with 15 million users now willing to bear a few commercials to save some bucks.\u00a0<\/p>\n<p>The streaming platform celebrated the one-year anniversary of their ad-tier option with a celebratory blog post &#8211; where they revealed their subscribers have grown exponentially since they rolled out the more affordable option.<\/p>\n<p>Amy Reinhard, the newly appointed head of advertising at the $180-billion-company, announced Netflix has 15 million global monthly active users on the tier &#8211; up from the 5 million they boasted in May.<\/p>\n<p>The three-fold increase over just five months suggested that users are more open to the platform &#8211; which first began streaming in 2007 &#8211; now that there is a more affordable option.\u00a0\u00a0<\/p>\n<p>The news has been welcomed on Wall Street with Netflix stock up more than a percent by midday Wednesday &#8211; now sitting at $416.22.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/11\/01\/16\/76729591-12698101-Netflix_introduced_its_ad_supported_plan_one_year_ago_and_has_al-m-23_1698856557314.jpg\" height=\"345\" width=\"634\"><\/p>\n<p>Netflix introduced its ad-supported plan one year ago and has already seen a huge increase in subscribers<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/11\/01\/16\/77276917-12698101-image-a-19_1698857043514.jpg\" height=\"619\" width=\"634\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/11\/01\/15\/77276641-12698101-image-a-13_1698853735653.jpg\" height=\"423\" width=\"634\"><\/p>\n<p>There are now 15 million users on the ad-based tier compared to just 5 million in May. The company made the announcement in celebrating a year since the tier was offered\u00a0\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/11\/01\/16\/77279825-12698101-image-a-21_1698857252245.jpg\" height=\"386\" width=\"634\"><\/p>\n<p>In an earnings report, the streaming giant revealed its ad-supported offer was gaining popularity with the number of members increasing nearly 70 percent in the quarter<\/p>\n<p>&#8216;We have built an incredible foundation, focusing on areas advertisers told us matter most, all while delivering unmissable entertainment at an unbeatable value,&#8217; Reinhard said<\/p>\n<p>Compared to Netflix&#8217;s premium plan, which is $22.99 a month, and the standard plan, which is $15.49 a month &#8211; the &#8216;standard with ads&#8217; option is just $6.99 a month.<\/p>\n<p>The ad-tier plan includes standard features &#8211; such as full HD and two-device watching &#8211; but with around four minutes of ads per hour of watch time.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/11\/01\/16\/77279907-12698101-image-a-23_1698857366033.jpg\" height=\"306\" width=\"306\"><\/p>\n<p>Amy Reinhard (pictured), the newly appointed head of advertising at the $180-billion-company, announced Netflix has 15 million global monthly active users on the tier &#8211; up from the 5 million they boasted in May<\/p>\n<p>The standard option allows subscribers to enjoy unlimited movies, TV shows and mobile games ad-free in full HD on two supported devices &#8211; with the option to add one extra member who doesn&#8217;t live in the same household.<\/p>\n<p>Netflix&#8217;s premium plan offers all of the same perks with four supported devices at a time, ultra HD, downloads on up to six devices at a time, Netflix spatial audio and the option to add two extra member swho don&#8217;t live with the primary subscriber.\u00a0<\/p>\n<p>The extra member slots offered on the standard and premium-tier plans cost $7.99 each month.<\/p>\n<p>In Reinhard&#8217;s blog post, she said: &#8216;One year ago we launched Netflix\u2019s ad-supported plan. We have built an incredible foundation, focusing on areas advertisers told us matter most, all while delivering unmissable entertainment at an unbeatable value.<\/p>\n<p>&#8216;As we continue to build and adapt our service, we\u2019re excited about the progress we\u2019ve made and that we now reach 15 million global monthly active users.<\/p>\n<p>The head of marketing described their advertisement options: &#8216;(We) are offering additional ad products and features. After starting with :15 and :30 second ads, we can now run :10, :20, and :60 second ads globally \u2014 offering clients around the world multiple formats to leverage.&#8217;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/11\/01\/16\/76729041-12698101-The_streaming_giant_led_by_co_CEOs_Greg_Peters_and_Ted_Sarandos_-a-20_1698855492683.jpg\" height=\"359\" width=\"634\"><\/p>\n<p>The streaming giant, led by co-CEOs Greg Peters and\u00a0Ted Sarandos (pictured), saw its number of users grow by more than 10 percent to 247 million in the recently ended third quarter<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/11\/01\/16\/76729581-12698101-Amy_Reinhard_the_newly_appointed_head_of_advertising_at_the_180_-a-22_1698855492685.jpg\" height=\"391\" width=\"634\"><\/p>\n<p>&#8216;As we continue to build and adapt our service, we\u2019re excited about the progress we\u2019ve made and that we now reach 15 million global monthly active users,&#8217; Reinhard said\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/11\/01\/16\/76729897-12698101-The_ad_based_subscription_plan_includes_advertisements_before_an-a-20_1698857043517.jpg\" height=\"365\" width=\"634\"><\/p>\n<p>The ad-based subscription plan includes advertisements before and during TV shows and movies, but for a lower price than its original ad-free service Pictured: Cast from its award-winning series Orange is the new Black\u00a0<\/p>\n<p>The increase in ad-based users comes as Netflix cracked down on account sharing to boost its dwindling fortunes by forcing freeloaders to\u00a0pay for their own accounts.<\/p>\n<p>Under rules brought to 103 countries including the US and UK\u00a0in May &#8211; people who were watching Netflix under someone else&#8217;s account had to create and pay for their own logins.\u00a0<\/p>\n<p>Password sharing is a habit adopted by Netflix users of distributing their password to other people who live outside their household.<\/p>\n<p>This lets these so called &#8216;freeloaders&#8217; access their account, create their own profile and watch films and TV shows without paying a penny.<\/p>\n<p>Netflix introduced their new policy in a bid to shore up revenue after a rough period.\u00a0<\/p>\n<p>It has complained that more than 100 million households were sharing accounts.\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/11\/01\/15\/76729901-12698101-In_a_Wednesday_earnings_report_Netflix_revealed_its_ad_supported-a-18_1698853893996.jpg\" height=\"382\" width=\"634\"><\/p>\n<p>Compared to their premium plan, which is $22.99 a month, and the standard plan, which is $15.49 a month &#8211; the &#8216;standard with ads&#8217; option is just $6.99 a month Pictured: Cast from Netflix hit Stranger Things\u00a0<\/p>\n<p>A government agency warned that giving out your login details for streaming services to other people is against the law.<\/p>\n<p>Watching shows on Netflix, Amazon Prime and Disney+ without paying the relevant subscription breaks copyright law, the Intellectual Property Office said.<\/p>\n<p>In mid-October, the streaming giant saw its number of total users grow by more than 10 percent to 247 million in the recently ended third quarter.\u00a0\u00a0<\/p>\n<p>In an earnings report, the streaming giant revealed\u00a0its ad-supported offer was gaining popularity with the number of members increasing nearly 70 percent in the quarter.<\/p>\n<p>The company reported a profit of $1.68billion on revenue of $8.5billion in the quarter, beating market expectations with its earnings figures.\u00a0<\/p>\n<p>Source: <a href=\"https:\/\/www.dailymail.co.uk\/news\/article-12698101\/Netflix-ad-tier-subscription-grow-shows.html\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Netflix says subscriptions for its ad-tier service have TRIPLED in five months to 15 million &#8211; up from 5M in May Netflix announced their subscribers of its ad-based tier have increased three-fold over just five months Their exponential growth in users is because of their one-year-old option The ad-supported plan costs only $6.99 a month, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":142866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Netflix subscriptions for ad-tier service have TRIPLED in 5 months - Celebrity-hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/celebrity-hub.com\/world-news\/netflix-subscriptions-for-ad-tier-service-have-tripled-in-5-months\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix subscriptions for ad-tier service have TRIPLED in 5 months - Celebrity-hub\" \/>\n<meta property=\"og:description\" content=\"Netflix says subscriptions for its ad-tier service have TRIPLED in five months to 15 million &#8211; 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up from 5M in May Netflix announced their subscribers of its ad-based tier have increased three-fold over just five months Their exponential growth in users is because of their one-year-old option The ad-supported plan costs only $6.99 a month, [&hellip;]","og_url":"https:\/\/celebrity-hub.com\/world-news\/netflix-subscriptions-for-ad-tier-service-have-tripled-in-5-months\/","og_site_name":"Celebrity-hub","article_published_time":"2023-11-01T17:35:35+00:00","author":"Ryan Shaver","twitter_card":"summary_large_image","twitter_image":"https:\/\/celebrity-hub.com\/wp-content\/uploads\/2023\/11\/Netflix-subscriptions-for-ad-tier-service-have-TRIPLED-in-5-months.jpg","twitter_misc":{"Written by":"Ryan Shaver","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/celebrity-hub.com\/world-news\/netflix-subscriptions-for-ad-tier-service-have-tripled-in-5-months\/","url":"https:\/\/celebrity-hub.com\/world-news\/netflix-subscriptions-for-ad-tier-service-have-tripled-in-5-months\/","name":"Netflix subscriptions for ad-tier service have TRIPLED in 5 months - Celebrity-hub","isPartOf":{"@id":"https:\/\/celebrity-hub.com\/#website"},"datePublished":"2023-11-01T17:35:35+00:00","dateModified":"2023-11-01T17:35:35+00:00","author":{"@id":"https:\/\/celebrity-hub.com\/#\/schema\/person\/74db1979fe71b5ea01513ec1ce5bc609"},"breadcrumb":{"@id":"https:\/\/celebrity-hub.com\/world-news\/netflix-subscriptions-for-ad-tier-service-have-tripled-in-5-months\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/celebrity-hub.com\/world-news\/netflix-subscriptions-for-ad-tier-service-have-tripled-in-5-months\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/celebrity-hub.com\/world-news\/netflix-subscriptions-for-ad-tier-service-have-tripled-in-5-months\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/celebrity-hub.com\/"},{"@type":"ListItem","position":2,"name":"World News","item":"https:\/\/celebrity-hub.com\/category\/world-news\/"},{"@type":"ListItem","position":3,"name":"Netflix subscriptions for ad-tier service have TRIPLED in 5 months"}]},{"@type":"WebSite","@id":"https:\/\/celebrity-hub.com\/#website","url":"https:\/\/celebrity-hub.com\/","name":"Celebrity-hub","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/celebrity-hub.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/celebrity-hub.com\/#\/schema\/person\/74db1979fe71b5ea01513ec1ce5bc609","name":"Ryan Shaver","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/celebrity-hub.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d7cef2e0d8d634cb49d54f7c48b549a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d7cef2e0d8d634cb49d54f7c48b549a1?s=96&d=mm&r=g","caption":"Ryan Shaver"}}]}},"_links":{"self":[{"href":"https:\/\/celebrity-hub.com\/wp-json\/wp\/v2\/posts\/142867"}],"collection":[{"href":"https:\/\/celebrity-hub.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity-hub.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity-hub.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity-hub.com\/wp-json\/wp\/v2\/comments?post=142867"}],"version-history":[{"count":0,"href":"https:\/\/celebrity-hub.com\/wp-json\/wp\/v2\/posts\/142867\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity-hub.com\/wp-json\/wp\/v2\/media\/142866"}],"wp:attachment":[{"href":"https:\/\/celebrity-hub.com\/wp-json\/wp\/v2\/media?parent=142867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity-hub.com\/wp-json\/wp\/v2\/categories?post=142867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity-hub.com\/wp-json\/wp\/v2\/tags?post=142867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}