{"id":141873,"date":"2023-09-30T16:15:03","date_gmt":"2023-09-30T16:15:03","guid":{"rendered":"https:\/\/celebrity-hub.com\/?p=141873"},"modified":"2023-09-30T16:15:03","modified_gmt":"2023-09-30T16:15:03","slug":"first-look-at-chelsea-kit-as-club-finally-lands-new-front-of-shirt-sponsor-but-fans-joke-team-is-losing-again-the-sun","status":"publish","type":"post","link":"https:\/\/celebrity-hub.com\/sport\/first-look-at-chelsea-kit-as-club-finally-lands-new-front-of-shirt-sponsor-but-fans-joke-team-is-losing-again-the-sun\/","title":{"rendered":"First look at Chelsea kit as club 'finally' lands new front of shirt sponsor but fans joke team is 'losing again' | The Sun"},"content":{"rendered":"
CHELSEA have finally landed an official shirt sponsor – but some of the Stamford Bridge faithful aren't sold on it.<\/p>\n
The West Londoners followed in Nottingham Forest's suit last season and kicked off the new campaign WITHOUT<\/strong> a shirt sponsor, much to the surprise of many.<\/p>\n But on Friday, they announced a \u00a340million deal for sports data company Infinite Athlete to be their principal partner for the remainder of the season.<\/p>\n Chelsea have already begun teasing what their kits will look like with the addition of their new sponsor's logo on social media.<\/p>\n<\/p>\n But several Blues fans are far from impressed, with one saying: "All mid jerseys."<\/p>\n Another said: "Another lose."<\/p>\n
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