{"id":141496,"date":"2023-09-21T05:57:13","date_gmt":"2023-09-21T05:57:13","guid":{"rendered":"https:\/\/celebrity-hub.com\/?p=141496"},"modified":"2023-09-21T05:57:13","modified_gmt":"2023-09-21T05:57:13","slug":"iconic-beauty-brand-to-be-sold-in-high-street-shops-for-the-first-time-how-to-get-it-the-sun","status":"publish","type":"post","link":"https:\/\/celebrity-hub.com\/lifestyle\/iconic-beauty-brand-to-be-sold-in-high-street-shops-for-the-first-time-how-to-get-it-the-sun\/","title":{"rendered":"Iconic beauty brand to be sold in high street shops for the first time – how to get it | The Sun"},"content":{"rendered":"
AVON will sell its products in UK high street shops for the first time as part of a new link-up with Superdrug.<\/p>\n
The beauty business, historically known for its door-to-door salespeople, said it will sell items from 100 Superdrug shops across the UK.<\/p>\n
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It said the partnership between the two brands is the latest step in Avon's plans to grow the number of ways for shoppers to buy its products.<\/p>\n
The move will also see Avon products sold online through Superdrug.com.<\/p>\n
More than 150 Avon products, ranging from serums to foundations and lip oils to moisturisers, will be available in-store at Superdrug.<\/p>\n
It's not yet confirmed the prices.<\/p>\n
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The products will become available in 100 Superdrug stores in the following locations:<\/p>\n
Angela Cretu, Avon chief executive, said: "This is the perfect moment in the UK for a strategic alliance between Avon and Superdrug.<\/p>\n
"At Avon, we're all about bringing aspirational beauty at irresistible value to consumers however they want to shop with us, whether that's with high-touch service from one of our beauty advisers or with high street convenience at Superdrug.<\/p>\n
<\/picture>SKY IS FALLING <\/span><\/p>\n <\/span><\/p>\n <\/picture>CASHING IN <\/span><\/p>\n <\/span><\/p>\n <\/picture>FREE CASH <\/span><\/p>\n <\/span><\/p>\n <\/picture>CLOSING TIME <\/span><\/p>\n <\/span><\/p>\n "We see this partnership as our next move to expand our reach with best-selling, award-winning products that enable women feel good without breaking the bank."<\/p>\n Avon, which was bought by Brazilian beauty giant Natura in 2019, said the move will help it "embrace a wider customer base" as it seeks to transform into "a truly omnichannel beauty company".<\/p>\n Simon Comins, chief commercial officer at Superdrug, said: "Avon is such a beloved and widely recognisable brand and we couldn\u2019t be more excited to be exclusively launching the cult-favourite products to our savvy shoppers.<\/p>\n "With 137 years of history in the beauty industry, we\u2019re proud to be Avon\u2019s first and only retail partner in the UK and continue to offer high-quality brands with exceptional value to our customers."<\/p>\n To find your nearest store visit the Superdrug website.<\/p>\n In April, Superdrug\u00a0announced plans to open dozens of new stores\u00a0creating 570 jobs.<\/p>\n The chain is set to open 25 new stores as part of a huge expansion plan, already opening several shops this year.<\/p>\n It also announced plans to renovate 70 of its current stores this year.<\/p>\n <\/p>\n <\/p>\n Superdrug was purchased by A.S. Watson Group, the world's largest international health and beauty retailer, in 2002.<\/p>\n Other UK brands owned by the group include Savers and\u00a0The Perfume Shop.<\/p>\nThousands of Sky Broadband customers left unable to go online in huge outage<\/h3>\n
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