{"id":140978,"date":"2023-09-07T12:52:24","date_gmt":"2023-09-07T12:52:24","guid":{"rendered":"https:\/\/celebrity-hub.com\/?p=140978"},"modified":"2023-09-07T12:52:24","modified_gmt":"2023-09-07T12:52:24","slug":"tesco-is-slammed-for-advertising-vodka-as-essential-for-students","status":"publish","type":"post","link":"https:\/\/celebrity-hub.com\/world-news\/tesco-is-slammed-for-advertising-vodka-as-essential-for-students\/","title":{"rendered":"Tesco is slammed for advertising vodka as 'essential' for students"},"content":{"rendered":"
Tesco has been slammed for advertising vodka as essential for students at a store next to Glasgow university.\u00a0<\/p>\n
Bottles of vodka appeared on shelves alongside signs with ‘Student Essentials’ written on them at Tesco Express on Byres Road, in Glasgow.\u00a0<\/p>\n
The promotion saw four different types of the spirit marketed to undergraduates at Glasgow University, which currently has more than 25,000 students.<\/p>\n
The ‘Student Essentials’ vodkas included 35cl bottles of Smirnoff and Glens alongside 35cl and 70cl bottles of Tesco’s own brand vodka.\u00a0 \u00a0<\/p>\n
Shopper Alistair McIntosh, 62, was horrified by the signs as he slammed Tesco for its ‘irresponsible’ marketing.\u00a0<\/p>\n
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Tesco marketed bottles of vodka as ‘Student Essentials’ at a shop near Glasgow University<\/p>\n
The shopper branded the display in the Tesco Express store in Glasgow city centre as ‘shocking’ and ‘irresponsible.’<\/p>\n
Included in the display were bottles of\u00a0 Smirnoff for \u00a311.75, Glen’s priced at \u00a39 and Tesco own brand for \u00a37.50.<\/p>\n
The marketing display also had 70cl bottles of Tesco’s own brand vodka on offer at prices of \u00a314.50 a bottle.<\/p>\n
The mini-supermarket is just yards from the University of Glasgow – which has over 25,000 students.<\/p>\n
Byres Road is a major road that runs through the centre of Glasgow’s West End.\u00a0<\/p>\n
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The promotion appeared in Tesco’s store on Byres Road, in Glasgow, near the city’s university<\/p>\n
Mr McIntosh, 62, who was shocked to see the display, said: ‘I just popped in to pick up a few items.<\/p>\n
‘I thought it was a shocking and irresponsible approach to marketing. How can it be essential for a students?<\/p>\n
‘The shop is right next to the uni,’ the 62-year-old said.\u00a0‘It is pathetic and wrong in every way.’<\/p>\n
The supermarket giant said it has now removed the Student Essentials signs.<\/p>\n
A Tesco spokesperson said: ‘This was an oversight and the signage has now been removed.’<\/p>\n