WAITROSE has apologised to an autistic boy after staff made fun of a wig which helps him cope in public.
Paul Rowles, 12, dressed as a favourite video game character to go shopping.
But his mum Nicole, 34, said staff at the shop in Andover, Hants, made "cruel", mocking jokes.
She said: “Their obvious mockery was hard to ignore, they were laughing and making comments.
“I have never felt so emotionally beaten in all my life.
“My 12-year-old-son struggles severely to fit in and often finds his own coping strategies to be able to manage situations."
She added: "They mocked my boy when he was trying to just cope.”
Waitrose has apologised and is investigating.
A spokesperson said: "We are very sorry to Ms Rowles, her son and family for the distress this has caused – this is clearly not acceptable.
"We are taking this extremely seriously and are investigating as a matter of urgency."
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