Netflix finally reveals viewing figures ending 14 years of secrecy
18th November 2021

Netflix finally reveals viewing figures ending 14 years of secrecy after shareholder pressure to be more transparent: Squid Game is most watched ever with 1.6billion hours viewed in the first 28 days

  • Netflix has launched new website revealing its most-watched TV show and films
  • Korean sensation Squid Game is the platform’s most viewed show or film ever
  • And Netflix’s new film red Notice is the most popular movie of the last week
  • Website brings an end to 14 years of secrecy and creates greater transparency
  • However, the website doesn’t say how many people viewed each show or film 

Squid Game has emerged as Netflix’s most-watched TV show or film ever after the streaming service rolled out a new website today measuring viewing figures in a bid to provide greater transparency.

14 years of secrecy have come to an end with the launch of the metrics website, which shows Netflix’s most popular TV shows and films both globally and in more than 90 individual countries.

When searching for the most-watched content, it is also possible to filter the selection based on if they are English-language or non-English language.

Squid Game (pictured) has emerged as Netflix’s most-watched TV show or film ever after the streaming service rolled out a new website today measuring viewing figures

And sitting comfortably at the top of the company’s pile is the Korean sensation Squid Game.

The first season of the show had 1.6 billion hours viewed within the first 28 days of having been released – and has so far spent nine weeks in the top 10 shows on Netflix.

And in the last week alone it racked up 42,790,000 hours viewed globally.         

Elsewhere, according to the streaming service’s new metric, ‘Red Notice,’ starring Dwayne Johnson, Gal Gadot and Ryan Reynolds, has been watched for 148.7 million hours globally since it debuted November 12 on Netflix. 

Netflix’s new film Red Notice (pictured), starring Ryan Reynolds (left), Gal Gadot (middle) and Dwayne Johnson (right), is the streaming service’s most-viewed film of the last week

And in the past week, the most popular series was season three of ‘Narcos: Mexico,’ with 50.3 million hours viewed.

Every Tuesday, Netflix will update the site ‘Top10 on Netflix’ with the top 10 series and films on the streaming service. 

Until now, Netflix has been selective in sharing viewership data. It has occasionally shared views for hits, and it logs a top 10 list, without data, on the service, itself.

Though the hours-viewed metric replaces Netflix’s previous ‘views,’ which could count just a few minutes of a movie or series. Other major streaming services, like Amazon Prime Video and Disney+, don’t regularly release viewership data.

Netflix’s new website outlined their top films and TV shows of the past week, and also offers people the chance to see their most viewed content ever – such as Squid Game which was viewed 1,650,450,000 hours in its first 28 days

Netflix’s metrics still don’t say how many people actually watched something on the service, and it doesn’t include films or series that fall outside of its top 10. But it’s the most transparent measurement so far embraced by Netflix.

‘This is an important step forward for Netflix, the creators we work with and our members,’ Pablo Perez De Rosso, a vice president for content strategy at Netflix, wrote in a blog post Tuesday. ‘People want to understand what success means in a streaming world, and these lists offer the clearest answer to that question in our industry.’

The company said that it has hired the accounting firm EY to audit its figures.

At its current rate, ‘Red Notice’ – which received largely poor reviews from critics – could become Netflix’s most popular film ever. That title currently is held by the 2018 Sandra Bullock thriller ‘Bird Box,’ with 282 million hours viewed.

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