Mike Parry auctions infamous 'Cinnamon Challenge' video for charity
14th September 2021

Broadcaster Mike Parry, 66, auctions his infamous ‘Cinnamon Challenge’ video for charity

  • Broadcaster Mike Parry to auction his Cinnamon Challenge video for charity
  • The 2015 video showed him eating a spoonful of cinnamon in under 60 seconds
  • The clip will be sold as an NFT and all other copies online will be taken down

Broadcaster Mike ‘Porky’ Parry is auctioning his infamous Cinnamon Challenge video, vowing to donate part of the proceeds to charity.

The video was shot in 2015 as Mr Parry was filmed taking part in the internet food craze, which involved eating a spoonful of cinnamon in under 60 seconds without drinking anything.

After shoving the cinnamon down his mouth, he almost vomits and douses himself with water before hollering: ‘It’s like drinking cement…Perhaps it wasn’t such a good idea to do this for a man who has got such a dodgy heart.’

Broadcaster Mike ‘Porky’ Parry is auctioning his infamous Cinnamon Challenge video, vowing to donate part of the proceeds to charity

After going viral, the video is estimated to have amassed over 260 million views.

It is being auctioned next week as an NFT, or non-fungible token, a type of digital certificate of authenticity which means the highest bidder will own the original and only they will have the right to broadcast it.

The auction takes place using Ethereum cryptocurrency which can then be converted to traditional money so that it can be donated.

Once the sale is complete, the company responsible for overseeing it contacts as many platforms on the internet it can asking them to remove it because they no longer have the right to publish the video.

Mr Parry, 66, who suffers from a heart condition, told MailOnline that he will donate some of the proceeds to a number of hospitals and heart charities, depending on how much it fetches at auction.

He said: ‘I have no idea how much it will make but whatever it is, charities will benefit. The more I get the more I will give to charity. I want to see if I can bring some benefit to other people apart from me by taking the video to auction.

‘After all these years, people still stop me in the street and say: ‘There’s Porky Parry, who did the Cinnamon Challenge.’ I now want to give some purpose to this, find the video a decent home and help some good causes.’

NFT videos have increased in popularity in recent years with prices skyrocketing for viral clips and those made by digital artists.

Once it has been sold as an NFT, all other copies of the video will be removed from the internet

Mr Parry was approached to auction his Cinnamon Challenge video by the same company which organised the sale of the 2007 ‘Charlie bit my finger’ viral video, which sold as an NFT for almost £500,000.

Earlier this year, digital artist Beeple sold an NFT of his work at Christie’s for a record £50 million.

Mr Parry said: ‘Once my video is sold only the person who buys it will have the right to show it so if anybody wants to see it, they will probably have to go up to their penthouse.’

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