Feeling anxious and stressed? Could a little known ancient herb help?
20th May 2021

Feeling anxious and stressed? You’re not alone. Could a little known ancient herb help?

Ad Feature by FutureYou Cambridge

The whole nation is feeling stressed according to new research* and nearly half of people say they have become more conscious about their mental wellbeing as a result of the pandemic.**

One of the main factors leading to this increased anxiety has been the pressure to ‘return to normal’ quicker than people are comfortable with. 

A third of people said this pressure to get back to pre-covid times has been coming from work, with nearly half aged between 35 to 44 (47%) stating that as the reason they were feeling more anxious. 

The uncertainty and changes caused by the pandemic has led to the whole nation feeling more stressed 

While for over 65s, the pressure to return to normal is most likely to come from their families.

This increased stress has had a real impact on the nation’s well being, with half of people saying it has impacted their sleep, and a third that it has made them short tempered while others say it has affected their focus and has made them eat more than usual.

The pandemic has even had a negative affect on the nations love life, with a quarter say their intimacy with their spouse has taken a blow.

Fortunately, there are many ways we can look after our mental health. The research shows 35% of us have turned to exercise and 22% eat more healthily.

Aidan Goggins, expert nutritionist and member of nutritional supplement company FutureYou Cambridge’s advisory board, says we should be doing more to look after our mental wellbeing: ‘Stress is an inescapable reality of everyday life. However, the increased and persistent levels the pandemic has brought about not only affects how we feel but greatly contributes to our risk of reduced physical and mental health.’

Sleeping well makes a big difference to how we feel mentally and physically. The NHS ‘Every Mind Matters’ recommendations also suggest spending time with loved ones (when permitted), being active and ‘taking the time to do something for ourself, a hobby, learning something new or simply taking time to relax.’

The NHS also advises that we actively try to ‘be in the present’ and be mindful of what we are thinking, reframing unhelpful thoughts and try to slow down, breath slowly or practise meditation.

A growing number of people are discovering a little known type of herb called ashwagandha otherwise known as Indian ginseng

Many people have discovered the benefits of spending time in nature to support their mental health and reduce stress levels. According to mental health charity Mind, nature has many benefits and can contribute to reducing feelings of stress, anger or anxiety. Even bringing nature into your home (caring for a plant, growing flowers or vegetables) can have calming, positive effects.

Nature can also help in other ways to help restore feelings of wellbeing. A growing number of people are discovering a little known type of herb called ashwagandha otherwise known as Indian ginseng. Although similar sounding, it’s entirely different to the herb more commonly known as Korean ginseng.

Ashwagandha is an adaptogen that has been used for general health in traditional Indian cultures for centuries. Adaptogens are a range of herbs which promote homeostasis – the optimal internal state of a healthy body in which physical and chemical conditions are balanced.

Adaptogens support your body’s ability to cope with various kinds of environmental stresses by normalising physiological processes and helping the body to adapt to changes, in a similar way that exercise trains your physical performance.

When developing an advanced solution to support mental wellbeing, the experts at nutritional supplement company, FutureYou Cambridge turned to ashwagandha; the ‘Prince of Herbs’.

Dr. Miriam Ferrer PhD, Head of Product Development FutureYou Cambridge

Aidan continues: ‘Several scientific studies have been undertaken with ashwagandha and stressed healthy adults. Ashwagandha supplementation was shown to support general wellbeing by aiding stress management and supporting sleep quality. The maximum benefit was achieved in individuals taking doses of 600mg a day.’

Dr Miriam Ferrer, PhD and Head of Product Development at FutureYou Cambridge says: ‘Our Ashwagandha+ provides 600mg of KSM-66® ashwagandha full-spectrum (meaning it maintains the balance of the various constituents of the original herb) root extract. It’s the most researched ashwagandha on the market with 22 ‘Gold Standard’ human studies.

‘This formulation helps support relaxation, mental and physical wellbeing and contributes to emotional balance and general wellbeing during periods of anxiety and emotional stress*.’

Laura Harkins, 38, living in Fife, Scotland is delighted to have discovered Ashwagandha+. Laura recently returned to work in hospitality, a sector she loves:

Laura Harkins, 38, from Fife in Scotland

‘I’m constantly on the go and quite a highly strung person. I came across FutureYou Cambridge’s Ashwagandha+ online and read about the benefits. It ticked all the boxes for me.

‘I really liked the fact the Cambridge-based company has such strong scientific associations. I decided to try it and after just a few days I noticed the changes. I feel so much more mellow and less anxious now. It’s been a real saviour. My friends have also noticed the difference and have asked what I’m taking. I highly recommend Ashwagandha+ to all of them.’

Dr Miriam Ferrer continues, ‘Our vegan-friendly supplement also contains vitamin C, which contributes to psychological function and to the reduction of tiredness and fatigue, and a highly absorbable form of zinc, which contributes to normal cognitive function.

‘It’s very interesting to learn from this study, that while only 1 in 10 had used a supplement to help their stress levels, two thirds of people would be open to the idea.

‘This indicates a general lack of awareness of the benefits of using science-backed supplements such as ashwagandha, which can contribute to optimal wellbeing.

‘We shouldn’t be ashamed of seeking help to deal with stress. Feelings of stress and anxiety come and go and are a part of day to day life, but for some it can be much more severe. It’s important that if this is the case, people know where to get help such as your GP, helplines, charities or counselling services.’ concludes Ferrer. 

How to claim your FREE trial pack

To claim your free 28-day trial pack of Ashwagandha+, visit futureyouhealth.com/awa22 and simply pay £1.50 postage when you sign up to a flexible monthly delivery service. Alternatively, please call us on freephone 0800 808 5740 quoting the code AWA22.

After your free trial pack, subsequent packs containing 28 days’ supply will cost £16.80 (inc. postage) and will be delivered every 28 days.

If you don’t wish to continue after your trial, simply visit futureyouhealth.com to easily cancel your subscription or call us on freephone 0800 808 5740, without obligation.

Our Customer Care Team is available from 9.00am to 5.00pm, seven days a week.

Offer valid until 31st August 2021. One use per customer. Offer cannot be combined with any other offers / discounts or used against existing subscriptions. Full terms and conditions available here futureyouhealth.com/awa22

Ashwagandha+ contains ashwagandha which contributes to optimal relaxation; helps to support relaxation, mental and physical wellbeing; contributes to emotional balance and general wellbeing. Ashwagandha+ also contains vitamin C which contributes to normal psychological function and to the reduction of tiredness and fatigue.

*An online survey was conducted by Atomik Research among 2,008 respondents from the UK. The research fieldwork took place on 30th April – 5th May 2021. Atomik Research is an independent creative market research agency that employs MRS-certified researchers and abides by MRS code.

** FMCG Gurus


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