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Home / World News / Aldi's washing powder cleans up as 'best product of the year'
Aldi's washing powder cleans up as 'best product of the year'
18th December 2023

Aldi’s washing powder cleans up as ‘best product of the year’ – beating a £499 laptop and Asda’s baked beans

  • Household essential was followed by a £449 laptop and a low-cost cooker 
  • Ranked by consumer champion Which?

In this brave new world of video doorbells and state-of-the-art smartphones, you may well think that technology would dominate any competition for the nation’s ‘product of the year’.

But instead, that auspicious title has gone to a much more traditional family commodity – washing powder.

The household essential was followed by a £449 laptop and a low-cost cooker in the ranking by consumer champion Which?.

The list is based on exhaustive testing, tasting, pulling and prodding by its independent experts, and includes everything from baked beans to the latest technology.

Amid the cost of living squeeze, many of the choices deliver premium quality and performance at a value price. At the same time, many of the best buy choices are from budget or relatively little-known brands.

The household essential was followed by a £449 laptop and a low-cost cooker in the ranking by consumer champion Which?

While on the face of it these products are very different, the experts at Which? have ranked them from top to bottom. The accolade of product of the year was given to Aldi’s Almat Bio washing powder, costing just £3.95, putting it ahead of all the fancy tech, TVs and a £65,000 electric car. It was credited for its superb stain removal, colour protection, fully recyclable packaging and ingredients that won’t harm any aquatic life.

Second place went to a Lenovo laptop, which was celebrated for its simplicity, speedy processor and exceptional battery life.

A Currys Essentials cooker came third despite a modest price of just £229. Elsewhere on the list, a 50p tin of Asda baked beans were found to be tastier and far cheaper than branded rival Heinz.

Other cheaper items beating branded rivals included Co-op’s £22.50 Les Pionniers Non-Vintage Champagne, which outperformed Veuve Cliquot which retails at around £47. Among other items on the list were a video doorbell, an iPhone, a hedge trimmer, pizza oven and even a thermometer.

Harry Rose, editor of Which? magazine, said washing powder came out on top for ‘being better at doing the job it’s made for than more expensive rivals, while even managing to get ahead of the competition in areas like being less harmful to wildlife’.

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