X FACTOR winner James Arthur shocked viewers of Lorraine as he looked very different with 'Game of Thrones' haircut.
The singer first won the long-running ITV competition in 2012 and his debut single shot straight to number one with his cover of Shontelle's "Impossible."
James, 35, appeared on the breakfast show alongside Ranvir Singh, 45, to promote his new music.
But instead, viewers seemed to be distracted by his new hair do as they took to social media to express their mixed feelings.
One fan exclaimed: "Henry the Eighth is on Lorraine❤️."
"James Arthur looks like a Game of Thrones character," noted a second.
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A third penned: "James Arthur using The Worzels as a fashion cue!"
Meanwhile, a fourth sarcastically commented: "Nice haircut pal! 😆."
And a fifth said: "#lorraine Hat hair."
However, not everyone agreed as some seemed to love the new style by the 'naked' hitmaker.
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Another wrote: "Good to see you on my TV @JamesArthur23 – looking very smart!"
Previously, James took a swipe at The Masked Singer after fans were convinced he was Rhino.
At the weekend the flamboyant character was unmasked as Charlie Simpson from boy band Busted.
But before the big reveal, fans speculated that X Factor winner James, 34, was behind the mask.
In fact, the singer revealed he was getting inundated with messages from his followers, asking him if Rhino was him.
But this speculation miffed James, who took to Twitter to vent.
The star wrote: "F**k me I can’t wait till everybody stops blowing my phone up every Saturday thinking I’m on telly singing dressed as a rhino."
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