But, recently, he stole even more hearts by shimmying all the way to the finals in Strictly Come Dancing 2018. Here's all that you need to know about pro dancer Dianne Buswell's boyfriend.
Who is Joe Sugg and what does he make videos about?
Joe Sugg, 27, was born in Wiltshire and is the sister of fellow YouTuber Zoella.
The YouTube star used to be a roof thatcher prior to his vlogging career, which is where his online name ThatcherJoe came from.
With three different channels, Joe, who began YouTube in 2011, makes videos on varying topics.
His main channel, known as ThatcherJoe, for the most part, comprises of challenges, pranks, and impressions.
Titles of his well-known videos include Ultimate Roommate Revenge Pranks! and Singing Impressions with Conor Maynard, a video in which the YouTube star is joined by pop singer Conor Maynard.
However, he has also branched out and also has a daily video diary channel, ThatcherJoeVlogs, and a gaming channel ThatcherJoeGames that both also have millions of subscribers.
How many followers does Joe have?
Joe currently has a staggering 8.2 million followers on his main channel.
One of his most viewed videos, a collaboration with his sister and YouTube superstar Zoella, involves her applying makeup on his face, which incredibly has over 16.5 million views.
An emblem of his success, Joe won the Radio 1 Teen Choice Award for the Best British Vlogger in 2015.
YouTube isn't the only area of social media where Joe has found fame, his Twitter profile has 5.54 million followers, while his Facebook page has 2.45 million.
What happened to Joe Sugg on Strictly 2018?
On August 13, 2018, Joe confirmed he would be on Strictly Come Dancing 2018.
He was paired with Dianne Buswell and reached the final but lost out to winner Stacey Dooley.
After weeks of speculation, the YouTuber has confirmed that he's now dating his Strictly dance partner Dianne.
Sharing a picture of the two of them on Instagram he wrote: “I may not have won the glitter ball, but I’ve won something a million times more special.”
However, not everyone's pleased with having to work with the two lovebirds.
On January 17, The Sun Online's Bizarre column exclusively revealed that their non-stop PDA had left their colleagues uncomfortable during the Strictly tour rehearsals.
One fed-up insider said: “Nobody objects to them having a romance. But this behaviour belongs in the bedroom.
“The kissing and cuddling is around the clock. They touch each other all the time — it’s like they’ve been glued together.
“Some people have even urged them to put each other down. Rehearsals have been a nightmare for the rest of us.
“They’re obviously in the honeymoon period of their relationship. But they seem to forget everyone else has to watch it.”
What other work has Joe Sugg done?
Much like many of his fellow YouTubers, Joe's work is not limited to video-making.
In 2015, Joe appeared in the film Joe and Caspar Hit the Road alongside flatmate and YouTuber Caspar Lee.
The pair also had cameo voiceover roles as seagulls in the recent cartoon The SpongeBob Movie: Sponge Out of Water.
Aside from films, Joe Sugg is the author of the graphic novel Username: Evie that was published in 2015.
The book was so successful, that a sequel is due to be published later this year entitled Username: Regenerated.
A TEEN favourite, Joe Sugg has catapulted himself to superstardom online through YouTube.
Now he's gained a new legion of fans after starring on Strictly and falling for his dance partner Diane Buswell…
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