But who is the man behind the money? And how did he get so rich? Here's the lowdown on the original dragon…
Who is Peter Jones? What is his background?
Peter David Jones, CBE was born March 18, 1966 – making him 52.
He is a British entrepreneur and businessman with interests in mobile phones, television, media, leisure and property.
He is the last original panellist on Dragons' Den and on American television series American Inventor.
Peter was awarded a CBE in the 2009 New Year Honours.
He has an estimated wealth of £475 million.
Peter made his money through companies like Phones International Group, Red Letter Day and the Peter Jones TV production company.
He also has a broad portfolio of properties.
Is Peter Jones married?
Peter is a passionate car enthusiast and he owns several classic and luxury sports cars.
He lives in Beaconsfield with his partner Tara and their three children Natalie, Isabella and Tallulah.
Peter was married previously to Caroline with whom he has two children, William and Annabelle.
What is Dragons' Den?
Budding entrepreneurs get three minutes to pitch their business ideas to five multimillionaires who are willing to invest their own cash to kick-start the businesses.
After each pitch, the Dragons have the opportunity to ask questions about the venture.
The entrepreneurs don't always have to answer, but of course, what they choose not to address could very well affect the outcome.
A Dragon who, having heard the pitch, does not wish to invest, must declare themselves "out", implying that they leave the discussion.
Supplement supremo Tej Lalvani and cashpoint queen Jenny Campbell – will be brandishing their chequebooks alongside Peter, serial investor Deborah Meaden and fashion retail tycoon Touker Suleyman.
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