TV Ratings: NFL Kickoff Game on NBC Up Sharply From 2020
10th September 2021

In the latest TV ratings, NBC’s Sunday Night Football presentation of Thursday night’s NFL kickoff game between the Bucs and Cowboys averaged 22 million total viewers, up 29 percent from the preliminary numbers for last year’s Chiefs/Texans matchup and also topping the early audience for 2019’s Packers/Bears opener.

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Last year’s NFL Kickoff went on to report 19.3 million viewers in the Nielsen finals.

Opposite ye ol’ pigskin…

CBS | Big Brother (3.7 mil/0.8, read recap) dipped a bit week-to-week.

ABC | Holey Moley (2.3 mil/0.4), When Nature Calls (1.2 mil/0.2) and The Hustler (1.2 mil/0.2) all lost viewers while steady in the demo.

THE CW | Pending adjustment due to preemptions, Coroner (800K/0.1) and The Outpost (440K/0.1) are currently up in viewers, while the latter is also up in the demo. But again: preemptions.

Want scoop on any of the above shows? Email [email protected] and your question may be answered via Matt’s Inside Line.

The Live+Same Day numbers reported in our ratings column do not reflect a show’s overall performance, given the increased use of delayed playback via DVR and streaming platforms, plus out-of-home viewing. These numbers (Nielsen fast nationals, unless denoted as finals) instead aim to simply illustrate trends or superlatives. Kids, ask parents before calling.

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