‘Sunday Night Football’ Ratings Dip For NFL & NBC As L.A. Chargers Beat Steelers
3rd December 2018

It took a trio of attempts, but the Los Angeles Chargers were finally able to get that field goal to claim a 33-30 victory over the Pittsburgh Steelers on a jaw-clenching Sunday Night Football on NBC. Yet, in a season that has seen upticks from last year’s hobbled ratings results, Sunday’s numbers stumbled for the network and the NFL.

Going into the final month of the season, the Chargers are now only one game behind the Kansas City Chiefs for the top spot in the AFC West. In fact, things are looking pretty sweet out in the City of Angeles all round with the Rams No. 1 in the NFC West.

But that sweetness is not to be savored in the SNF ratings this morning. Up against a Garth Brooks special, the Victoria Secret’s Fashion Show Holiday Special and a loaded primetime, last night’s game snagged a 12.3/21 in metered market results. That’s a dip of 7% from last week’s Minnesota Vikings win over the Green Bay Packers. It is also a decline of 6% in the Nielsen-gathered numbers from the Seattle Seahawks’ victory over the Philadelphia Eagles on December 3, 2017.

That 8:30-11:30 PM ET game last year went on score a 6.4/22 rating among adults 18-49 and 19.7 million viewers. Up against a weaker than expected The Walking Dead midseason finale, last week’s Vikings victory earned a 6.1/23 in the key demo and an audience of 20.44 million. So, with the fast affiliate for last night’s matchup coming in with a certain-to-be-adjusted 4.8/19 rating and 15.8 million, aim for around maybe 18+ million sets of eyeballs when final numbers come in.

Still, with its fifth week in a row with a metered market rating more than 12.0, SNF won the night overall for NBC.

For you statheads, last night’s game peaked at a 13.4/26 in that tense 11:15-11:30 PM ET slot when things were really kicking.

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