‘Spider-Man: Into The Spider-Verse’ Grabs $3.5M In Thursday Previews
14th December 2018

Sony Animation’s Spider-Man: Into the Spider-Verse swung into Thursday grossing $3.5 million from showtimes starting at 5 PM from 3,321 locations, a solid number for this time of year.

Spider-Verse‘s number is higher than Universal/Illumination’s Tuesday night $1.7M previews for Sing two years ago when it launched before Christmas, turning in an opening day of $11M. Some are comping this movie to Warner Bros’ Lego Batman, and Spider-Verse beat the Thursday $2.2M previews of that film, which posted a $14.4M opening day and $53M opening.

Sony is still seeing the weekend at $30M; the industry was betting mid $30Ms prior to today, but with this type of Thursday for the Bob Persichetti-, Peter Ramsey- and Rodney Rothman-directed film, Spider-Verse had to overindex (in which case many believe that could be in the $40M range). Fandango noticed yesterday that pre-sales for Spider-Verse were far ahead of Lego Ninjago at the same point in time; that Warner Bros. pic opened to $20.4M in September 2017.

Keep in mind Spider-Verse‘s numbers are great for a family animated film at a time when no K-12 schools are off. Four percent of them will begin going on break Monday, according to ComScore. We hear from distribution sources that despite the shock-and-awe of Spider-Verse‘s novel animation, and its award winning critical acclaim to date as Best Animated Feature from the New York Film Critics Circle, that Spider-Verse will likely skew younger than the regular Marvel fanboy film. We’ll see if the supposition holds up as the weekend continues.

Universal/Media Rights Capital’s Mortal Engines also started its engines last night from 7 PM shows, making only $675,000 from 2,600 locations — a disaster for film that the production claims cost $100M+ but which rival financiers say is higher (around $150M). How bad is that number? Well, Universal made more money from its Legendary bombs Warcraft and The Great Wall on their preview nights with $3.1M and $970K, respectively. Versus other sci-fi bombs, Mortal Engines made less than Warner Bros’ Jupiter Ascending ($975K) and EuropaCorp’s Valerian ($1.7M). This Peter Jackson/WingNut produced sci-fi fantasy film is expected to sputter out with $8M-$11M over three days. In fact, Universal made more last night from Illumination’s The Grinch, which led all regular pics in release with an estimated $990K, which ended its fifth weekend with $19.4M and a running total of $227.7M.

Warner Bros/BRON Studios has the Clint Eastwood crime drama The Mule this weekend in 2,588 locations. Projections are in the mid- to high-teens for the movie, which was directed by and stars the Oscar winner.

20th Century Fox’s Once Upon a Deadpool fell an estimated 59% with $376K to eighth place yesterday, from its $910K (updated by studio) Wednesday reboot.

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