Lorraine Kelly is not normally lost for words but she was left speechless during her talk show on Monday.
The 60-year-old presenter chatted to ITV health expert Dr Hilary Jones about Christopher Noden, who visited Tesco supermarket wearing just his underpants in response to the Welsh Governments restrictions on the sale of non-essential items.
In supermarkets across Wales, shoppers have reported the blocking off of aisles stocking "non-essential" items such as clothing and homeware.
Shops have done this to keep in line with Welsh Government restrictions brought in under the fire-break lockdown which started at 6pm on Friday.
Footage showing Christopher walk into the store with a trolley while wearing only his pants has been viewed tens of thousands of times on Facebook.
Discussing the viral video, Lorraine said: "We seen him go shopping in his pants.
"We actually seen quite a lot of him actually.
"Oh we need to avert our eyes and look away."
Dr Hilary added: "He looked happy to be there."
The GP's racy remark left Lorraine speechless but, ever the professional, she swiftly moved on to present the ITV daytime show.
In the video, Christopher, 38, says: "What determines essential?
"What if I ran out of boxers and socks? I couldn't have bought any boxers or socks because it's non-essential.
"Everything is essential at some point and in some way."
Christopher appeared on Good Morning Britain just minutes before Lorraine discussed the news story on her show.
He told GMB hosts Adil Ray and Charlotte Hawkins that he did not expect to be allowed into the supermarket, and left after he was asked to do so by security.
"Our intention wasn't to go and to push past them or anything silly," he said.
"It was just to let people know that it is possible to get a reaction from them and to get the point across that clothes are essential there."
The Welsh Government tweeted on Saturday clarifying supermarkets can continue to sell items which can be found in other "essential shops".
"Supermarkets can keep selling items you can find in other essential shops – such as stationery/greeting cards," the Welsh Government said.
"The purpose of selling essential items only during fire-break is to discourage spending more time than necessary in shops and to be fair to retailers who have to close.
"This is not for the sake of being difficult – we need to do everything we can to minimise the time we spend outside our homes. This will help save lives and protect the NHS."
Lorraine airs weekdays on ITV at 9am
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