Ireland may have talent – but we aren't tuning in to see it
12th February 2019

It boasts some top TV names and showcases the wide variety of talent the country has to offer – but viewing figures for Ireland’s Got Talent suggest it is failing to hit the right note with viewers.

The Virgin Media talent show, in which hopefuls audition to impress Louis Walsh, Jason Byrne, Michelle Visage and Denise Van Outen, has been haemorrhaging viewers since it returned to TV screens earlier this month.

Figures obtained by show that it lost 100,000 viewers between its first episode on Saturday, February 2, and Saturday, February 9.

Meanwhile, its audience has dropped significantly since it aired last year.

The first episode in 2018 attracted 470,000 viewers, 35pc of the viewing share.

This year, the first episode of the talent show presented by Lucy Kennedy attracted 330,000, which was a 22pc share.

The second episode last year attracted 339,000, while last Saturday 230,000 viewers tuned in, a 17pc share.

With 340,000 viewers tuning in to RTE Two for Dublin v Kerry at the same time as the talent show at the weekend, figures may have suffered with the clash in airing time. 

In sport, the first weekend of Ireland’s Six Nations campaign captured the nation’s attention, with people tuning in in their droves to watch their clash with England on Virgin Media.

The match attracted 979,000 viewers as Ireland embarked on their Grand Slam defence.

However, it may be the case that some viewers have lost interest in Joe Schmidt’s men as there were fewer people tuning in to watch last weekend following their defeat against the English.

As Ireland took on Scotland, 592,000 viewers watched; for Ireland v Scotland last year, 721,000 viewers looked on.

Interestingly, 100,000 viewers watched this year’s Ireland v Scotland match on BBC One. The British broadcaster did not air the England match as part of a six-year agreement between ITV and BBC to share the coverage.

When contacted by last night, Virgin Media declined to comment.

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