How the Kardashian family BLOCKED enemy Blac Chyna from 'profiting' off their name by stopping key trademark in court
26th April 2022

THE KARDASHIANS made sure to block Blac Chyna from using their name in her business ventures after she and Rob called off their engagement in March of 2017.

The famous family recently added to the shade by filing five trademarks for her daughter Dream to launch her own brands.

But the Kardashians are no stranger to the process after previously blocking Blac Chyna, 33, from using their last name for her own career pursuits.

Shortly after the model announced her engagement to her baby daddy Rob Kardashian in April of 2016, Kim, Khloé, and Kourtney Kardashian headed into a legal storm to protect their moniker.

The reality star, formally known as Angela Renée White, originally filed a trademark claim to use the name Angela Kardashian by May of that year, when she was pregnant with Dream. 

But despite the happy proposal, the sisters were not willing for the model to use Kardashian for her own business dealings, filing a petition through their companies Kimsaprincess Inc., Khloemoney Inc., and 2Die4Kourt by December of 2016.

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The couple called off their nuptials in March of 2017 and just weeks later the family celebrated a victory when they successfully blocked Chyna from trademarking the name.

The explicit model never challenged their petition, so her request was denied, according to TMZ.

Though Rob, 35, and Chyna mended their relationship after their engagement was called off before ultimately splitting, she has no chance to trademark the name ever again.


Fast forward to 2022, the mother of two has been fighting against Kris and Kylie Jenner, and Kim and Khloe Kardashian at trial after suing the women for $100million in lost earnings. 

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The model accused the reality stars of defamation and contract interference after claiming they had her E! show, Rob & Chyna, canceled after one season. 


In the latest turn of events, the Kardashian clan has shut out their nemesis by filing five trademarks in her daughter Dream’s name to launch the 5-year-old’s various brands. 

The Sun exclusively revealed five trademarks in Dream’s name that were filed in February 2019 under “Kardashian Incorporated,” two years after the model first sued the family in 2017.

One of the trademarks was for “non-medicated skin care preparations” including “skin moisturizers, skin lotions, skin creams, skin cleansers, skin serums, facial oils, body oils, bath and shower gels, bubble bath and body powders,” according to the United States Patent and Trademark Office. 

Cosmetics were also under the trademark and included “fragrances, hair care preparations, hair styling preparations, nail polish, nail polish remover, and nail care preparations.”

The second trademark covered clothes including “coats, dresses, footwear, headwear, jackets, jumpers, loungewear, rompers, scarves, shirts, sweaters, undergarments, socks, hosiery, swimwear, cloth bibs,  gloves, sleepwear, one-piece garment for infants and toddlers and costumes for use in children's dress-up play.”

The third trademark covered advertising services such as promoting and endorsing the brands. 

The trademark also included: “Retail store services featuring gifts, general consumer merchandise, apparel, apparel accessories, toys, sporting goods, skincare, and fragrances.”

The fourth trademark under the Dream Kardashian name included “entertainment services, namely, personal appearances by a celebrity.”

The Sun previously reported on one of the five trademarks for the 5-year-old’s toy brand. 

The goods and services for the trademark included toy figures, doll accessories, dolls, playsets for action figures, bath toys, puzzles, party games, toy jewelry, puppets, children’s educational toys for developing fine motor and cognitive skills, musical toys, toy food, toy cookware, toy cameras, baby gyms, playground balls, sports balls and more. 

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Rob gave consent as the “parent of Dream Kardashian, a minor” for the “registration of Dream Kardashian’s name and/or nickname to Kardashian Incorporated.”

Rob was listed as the CEO and President of the trademarks, but Chyna was not included.

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