HBO and HBO Max Combine for More Than 41 Million US Subscribers
27th January 2021

HBO Max “activations” doubled since the end of Q3 2020 to 17.2 million at the end of Q4

Warner Bros

HBO Max and HBO topped 41 million U.S. subscribers at the end of 2020, AT&T said Wednesday, beating the company’s initial projection by two years.

HBO Max “activations” doubled since the end of Q3 2020 to 17.2 million as of end of its Q4, partially driven by the Dec. 25 launch of “Wonder Woman 1984” on the streaming service, according to AT&T.

Along with coming on the heels of “Wonder Woman 1984’s” Christmas Day release, this growth also follows WarnerMedia’s December announcement that all of its 2021 Warner Bros movies will launch on HBO Max on their theatrical release dates.

In October, AT&T reported a combined 38 million U.S. subscribers between HBO Max, which launched in May 2020, and regular HBO. That just barely surpassed the company’s internal expectations of 37 million.

At that time, HBO Max technically had 28.7 million subscribers, though the heavy majority of those, 25.1 million, were customers who already pay for HBO and get Max for free as part of their subscription. Of those, around 12.7 million actually signed up (in what AT&T calls “activations”) for Max specifically. An additional 3.6 million had purchased HBO Max on its own through WarnerMedia.

AT&T reported its fourth-quarter and full-year 2020 earnings Wednesday. AT&T executives will host a conference call at 8:30 a.m. ET to discuss the results in greater detail.

More to come…

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