Piers Morgan has slammed Rita Ora for her grovelling apology on Monday, after she was caught having an illegal lockdown party to celebrate her 30th birthday.
The singer issued an apology on Monday in which she wrote she was "deeply sorry" for her "spur of the moment decision made with the misguided view".
On Tuesday's Good Morning Britain, Piers labelled the Anywhere songstress "selfish" and suggested she wasn't actually sorry.
He spoke of the party, saying: "If the rules aren't for them, what's the point in the rules?"
The 55-year-old said to Rita: "You're deeply sorry? What about? You're deeply sorry you got caught.
"She said, 'I thought lockdown was gonna end,' – so she knew there was a lockdown!"
Piers then went on: "If you're one of these people that can't go see loved ones, how do they feel?
"You've got Rita Ora with her party, Laurence Fox hugging his mates at his long lunch. This is the mindset of these people, it's shocking!"
After a short while, conversation returned to Rita and her party, with Piers questioning what she was doing considering how vocal she'd previously been about the pandemic.
"Rita is a perfectly nice person, by the way, and a great singer," he starter. "Her mother's a health worker.
"[Rita] launched a range of clothing, coronavirus clothing, 'Stop the spread'. This is the same Rita Ora.
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"Then she invites 30 of her mates for a lockdown breaking 30th birthday party. How does that stop the spread? What does your mum think?"
He added: "You put the pictures out yourself, but what you didn't put out was your mates sneaking out the back.
"It's exhausting keeping up with these people. It's selfish."
On Monday, Rita told her 16million Instagram followers: "Hello all, I attended a small gathering with some friends to celebrate my 30th birthday.
"It was a spur of the moment decision made with the misguided view that we were coming out of lockdown and this would be OK…
"I'm deeply sorry for breaking the rules and in turn understand that this puts people at risk. This was a serious and inexcusable error of judgement.
"Given the restrictions, I realise how irresponsible these actions were and I take full responsibility. I feel particularly embarrassed knowing first-hand how hard people have worked to combat this terrible illness and being fully aware of the sacrifices that people and businesses have made to help keep us all safe."
She has also reportedly offered to pay a £10,000 fine – though it isn't enough to keep Piers happy, it seems.
Good Morning Britain airs weekdays at 6am on ITV
- Good Morning Britain
- Piers Morgan
- Rita Ora
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