BBC Breakfast presenter Dan Walker and former rival Good Morning Britain host Piers Morgan have long been trading jibes on Twitter.
The pair have criticised each other’s differing styles of reporting regularly, but as the story of Piers’s departure from the ITV morning programme hit the headlines, Dan didn't hold back on his thoughts.
While reporting on the story alongside his co-host Louise Minchin and interviewing TV critics about Piers’ decision and the controversial comments about Meghan Markle that led to the decision, Dan appeared to be fighting to keep a straight face.
But as the tweets flooded in criticising his approach on the show, with some accusing him of being disingenuous, Dan was unable to resist responding in one of his breaks.
"To all the shouty, sweary people telling me I’m nothing like you know who… thank you," he declared on his Twitter page, next to an emoji of folded hands.
"If you want a programme happy to exploit issues like mental health to create controversy, division & clicks I’m delighted to say… you’re in the wrong place," he continued.
"Have a wonderful Wednesday," the presenter added.
Fans supported his handling of the reports of Piers’ departure and interviews on today’s show, with one person saying: "Thought you did really well not to smirk when you reported on it. Mind you, the Twitter feud between the two of you won't be nearly as interesting now!"
"I can’t say I agree with you about everything, but your response to this has been totally class," another shared.
Others were insistent all the presenter had done was the opposite, as one follower wrote: "Are you kidding, I’m not a fan but Mr Vanilla has done nothing but gloat for 24hrs now."
"Dan, you come across as a great bloke and have a very different style of presenting from Piers, but please rise above this smugness. You're better than that," another begged.
A third simply observed: "I don't expect this feud is going end anytime soon."
Dan was careful not to show any bias as he interviewed TV critic Scott Bryan and journalist Colin Paterson on BBC Breakfast today, asking them both to describe and explain the developing story.
Ranvir Singh says many think Piers Morgan's exit 'was a long time coming' on GMB
Piers Morgan says 'he still doesn't believe Meghan Markle' after GMB exit
Finally, Dan chuckled: "There’s been a lot of interest in where Piers Morgan will go next, and there’s quite a few rumours that he manufactured his exit to go elsewhere. Where do you think he might turn up?"
“I think it’s interesting that we’re seeing the launch of two channels that are specifically led by opinion based programming,” Colin said, referencing GB news led by Andrew Neal and News UK’s new channel that’s owned by Rupert Murdoch.
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“I wouldn’t be surprised [if he joins] – just because those are the styles of shows and programming that are what Piers Morgan does – not many others that would have his style."
"Thanks Scott and thanks for watching the other side for us this morning," Dan lastly teased.
BBC Breakfast airs weekdays from 6am on BBC One.
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