Linda John Pierre, 53, appeared on Saturday night's episode (April 30) of Britain's Got Talent, but eagle-eyed fans noticed this wasn't the first time she had graced our screens.
Fans were quick to point out that Linda is also Mabel – the face of the big-money ad Mecca Bingo where she dances around a living room in the brand's Are you ready to play? campaign.
ITV viewers wasted no time sharing the news on social media, as one tweeted: "Came on Twitter just to see if anyone else thought the same or was I going mad! She's always bingo ready!"
Another penned: "That's not Linda… that's Mabel… she's always bingo ready!"
A third wrote: "Linda is Mabel in the Mecca bingo advert!"
On Saturday, Linda impressed the nation with her stellar vocals in a stunning rendition of Jocelyn Brown's classic Somebody Else's Guy.
The 53-year-old had everyone on their feet during and was met with high praise from the judges.
David Walliams chimed: "It was wonderful, we didn't want it to end. We kind of wish there was a whole concert of Linda tonight because we had such a great time listening to you."
Simon Cowell added: "There no doubting you have an amazing voice, you chose an incredibly difficult song. What can I say? Well done."
Along with her advert appearance, Linda has also nabbed up theatre roles in the West End, including Mamma Mia: The Party and Show Boat.
Despite Linda's powerhouse vocals, one viewer fumed: “Another professional… FFS… have they ran out of amateurs?”
Another asked: "Is this another ringer because she's off the Bingo advert."
The popular talent competition has come under fire recently for having professionals auditioning instead of amateur contestants – and its first fix row happened before the launch episode even hit airwaves.
The opening episode featured Loren Allred – the voice behind the ballad Never Enough from the Greatest Showman soundtrack.
In her professional life, Loren has duetted with iconic singers like Michael Buble and Andrea Bocelli while her vocals have also appeared in the Grammy Award winning musical production Dear Evan Hansen
One fan fumed: "I don’t know why acts like this are allowed to audition, it’s unfair on those who genuinely audition and aren’t already kind of famous!”
Impressionist Suzi Wild was also slammed by viewers after they discovered she had a string of professional gigs under her belt.
A "comedy CV" was found online for Suzi and revealed she has hosted The Stand Up Sit Down radio show and voiced various comedy podcasts including the broadcast award nominated Live From Kirrin Island.
During her BGT audition, one viewer said: "Is this the famous impressionist?"
Another tweeted: "Not an office worker," as they shared a picture of a Suzi Wild tour date poster.
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