BBC Breakfast fans were left cringing at presenter Naga Munchetty's "aggressive" interview technique as the show erupted into a fiery row featuring former England footballer Rio Ferdinand.
Naga was presenting alongside her co-host Charlie Stayt on Friday (April 29), joined by sports correspondent Mike Bushell as they chatted to Rio on the famous red sofa.
The conversation soon turned to the recent hate directed at Manchester United players online – including a bomb threat aimed at Harry Maguire.
Rio slammed the state of social media, telling Mike: "That’s disgraceful, that shouldn’t be happening. But we all know social media plays a big role now – there's a lot of positivity but there are also negative elements that come with that. People shouldn’t have to deal with that."
He went on to explain the concept of a new app he's been working with – WeAre8.
App users watch a two minute advert each day which its website claims to make money for the user, as well as using carbon offsetting and introducing the option to forward funds to charities.
The footie ace explained: "I met a really inspiring lady, the founder of WeAre8, which is an app you can download with no hate on there – which is a real problem.
"We’re in an economic crisis and a climate crisis, and this helps all those areas. She’s reengineered the whole system. All you do is download the app, spend two minutes watching an advert – you can get paid and you can also help the climate and forward money to charities."
Clarifying the concept, Naga quizzed: "So you watch the advert, the advertising pays for a lot of it and then it’s giving back through carbon offsetting and new talent as well?"
Before pointing out: "It’s small at the moment, and when you say it has no hate, isn’t it easy to have no hate on something so small because it can be monitored?
"If this gets bigger, how can it guarantee it will stay without hate?" she asked.
Rio's reply was simple as he said: "Because technology can do that."
But Naga argued: "But that tech’s not being used by the likes of Facebook and Instagram-" – leading Rio to interrupt: "But that's a choice."
The tension only ramped up as Naga fired back: "Well they say those things aren’t a choice."
Rio shut her down: "Well it’s a choice, don’t be fooled by that – it’s a choice.
"When we’re talking about making sure copyright isn’t infringed upon, people can work quickly with the algorithms. Hate speech, conspiracy theories – that facilitates money on social media platforms, they aren’t inclined to turn it off."
Fans online were left cringing, with one posting: "If Naga gets any more aggressive, Rio's going to take her out with a two-footed tackle!"
Someone else added: "Wow, she's aggressive with questioning this morning (Naga) #bbcbreakfast."
BBC Breakfast airs daily from 6am on BBC One.
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