Why do Nottingham Forest have no shirt sponsor? | The Sun
6th August 2022

NOTTINGHAM FOREST are back in the Premier League for the first time in 23 years.

The former European champions triumphed 1-0 over Huddersfield at Wembley to book their place in the top flight as they look to bring back the glory years.

And they've delighted football nostalgists further by turning up to Newcastle with no shirt sponsor.

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Why do Nottingham Forest have no sponsor?

Nottingham Forest have no shirt sponsor as no deal has been agreed with any potential partner.

Steve Cooper's men saw their deal with BOXT expire at the end of last season.

The club reportedly turned down an offer from the boiler company to extend their partnership into their first Premier League campaign of the millennium.

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Are Nottingham Forest going to get a sponsor?

Nottingham Forest are certainly keen to secure a sponsorship agreement and the situation regarding the plain front of their shirts is not one they had planned for.

According to reports from the East Midlands, numerous deals have been close to being agreed but none have got over the line yet.

According to Sport Business, Forest chairman Evangelos Marinakis is holding for a £10m-a-season deal and was willing to start the campaign without a sponsor if his demands were not met.

At the end of July, Sheffield Hallam University finance expert Dr Dan Plumley told Football Insider: “It’s ambitious. We have to look at benchmarks.

"West Ham and Everton’s are around £10m or £11m. Newcastle and Leeds meanwhile are closer toward £7.5m. That is the region we’re looking at.

“We know betting companies will often pay more than non-betting companies.

"For a newly-promoted club, you are probably setting your sights towards £6m or £7m. So, Forest are going for above the benchmark there.

“The risk is that the longer you go without naming a sponsor, the more likely it could backfire.

"Sponsors want to be involved in every game and we are nearly at the start of the season now.

“If it does come off, fantastic. It would put them among the biggest deals in the Premier League. But there is a risk we can’t ignore with this strategy.”

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