The Business of Sport: Investors join rugby's ruck and maul
7th April 2021

LONDON – Rugby’s crown jewels are proving to be attractive to investors seeking to exploit the untapped potential of the market as struggling governing bodies try to replenish their coffers.

United States private equity firm Silver Lake is reported to be offering around US$340 million (S$457.5 million) for a 15 per cent stake of New Zealand Rugby’s (NZR) commercial rights and negotiating merchandise and broadcast deals worldwide.

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