Top supplier warns of possible cookie shortage over holidays
10th December 2020

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There may be a shortage of cookies on the shelves this holiday season, one of the biggest commercial producers of confections is warning.

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Campbell’s Soup Company, which makes cookies under the Pepperidge Farms brand, warned that it is facing a shortage ahead of its busiest season — including of popular varieties like Milano and Chessman.

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In an earnings call with investors, Campbell’s CEO Mark Clouse blamed the shortage on an increase in demand and a labor shortage, both of which are results of the ongoing COVID-19 pandemic.

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According to a report compiled by Top Data, American cookie consumption has increased by 25 percent since the start of the pandemic, with 1 in 5 Americans eating three or more cookies per day.

The Campbell Soup Co. brand Pepperidge Farm Milano cookies (Richard Levine/Corbis via Getty Images)

Campbell’s faces additional hurdles in meeting the skyrocketing demand because it does not use third-party manufacturers for Pepperidge Farms cookies — due to the brand’s unique shapes and designs — making it harder for the company to ramp up production to meet increased demand.

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“We’ve prioritized increasing supply and are already leveraging capacity opportunities across the network to meet increases in demand and maximize availability,” Campbell’s said in a statement to Bloomberg News.

Food shortages have been happening all year due to the ongoing pandemic, including a meat shortage that affected major producers like Tyson Foods and Smithfield Foods.

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