Toblerone announces a major product update for chocolate fans
- The triangular shape, which is legally protected, is missing from the new item
- READ MORE: Why we should have our own ‘Toblerone Law’
Toblerone, the chocolate brand adored by fans all over the world, have announced the release of a new spin off item.
New for UK buyers today, the Swiss chocolate brand have released a surprising twist on their popular bars, Toblerone Truffles.
Fans nationwide will be able to purchase the treat in shops up and down the country.
But unlike the famous triangle shape, the latest chocolate treat features a unique diamond-shape.
The new addition to the brand’s iconic chocolate range features the original taste of Toblerone with a new truffle spin, and the brand is expecting a big reaction.
New for UK buyers today, the Swiss chocolate brand have released an exciting twist on their iconic bars, Toblerone Truffles
The truffles are designed with a smooth centre alongside a crunchy bite of honey and almond nougat.
Each chocolate comes individually wrapped, adding to the indulgent experience.
Customers can get their hands on a 180g box at all major retailers, with prices starting at £6.09.
But for those more dedicated Toblerone fans, a 400g box of Toblerone Truffles can be purchased on the brand’s website online.
The special gift can also be personalised for yourself or for a loved one for £21.
Claire Kamara, Toblerone Brand Manager said: ”We are so excited to see the reaction to Toblerone Truffles.
‘We expect that some fans may be surprised by the new diamond shape of the Toblerone range’s latest edition but, what can we say, we always strive to be different and never square!
‘And to those who have struggled with the triangle shape of the classic Toblerone bar, we hope this brings a new way to enjoy the delicious taste of Toblerone chocolate but in an all-new shape and with a mouth-watering truffle centre.’
Customers can get their hands on a 180g box at all major retailers in the UK, with prices starting at £6.09
The news comes shortly after the brand, which is part of Mondelex International, had to strip their Toblerone packaging of the Matterhorn Mountain peak image.
The confectioners said that they had had to change the design to avoid breaching new Swiss laws restricting the use of imagery that evokes the country’s likeness.
The company is limited in the symbolism they can use as they move some of their production from Switzerland to Slovakia by the end of the year.
To comply with Swiss laws, the distinctive Matterhorn peak has been removed from the packet and replaced with a generic mountain top.
The “Swissness Act” – introduced in 2017 – controls strictly the use of Swiss flags, insignia, names, and imagery.
The signature triangular shape, which has been legally protected since 1909, is also missing from the new item
Food can be only marketed as ‘made in Switzerland’, if 80 per cent of the raw ingredients are homegrown and most of it is made in the country.
A spokesperson from American sweet giants Mondelez said: ‘The packaging redesign introduces a modernised and streamlined mountain logo that aligns with the geometric and triangular aesthetic.’
Company officials added they do not believe that the change of design affects sales.
The new Toblerone Truffles are therefore also missing the standards logo.
The signature triangular shape, which has been legally protected since 1909, is also missing from the new item.
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