The Major Difference Between the Sussex Royal and Kensington Royal Instagram Accounts
11th April 2019
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It’s only been about a week since Meghan Markle and Prince Harry launched their own joint Instagram account (separate from the Kensington Royal account, which they previously shared with Prince William and Kate Middleton), but they’ve already got us hooked — and made headlines along the way. 

For starters, they reached a major milestone by getting one million followers in record time, dethroning past record-holders like Pope Francis and K-Pop star Kang Daniel. 

But the account is a bit of a departure from the royal presence on the Kensington account. The biggest difference? The Sussexes have definitely added a bit more of a personal touch to their grid. Let’s take a closer look. 

They’re focusing on the causes they’ve championed again and again.  

It’s still early days for @SussexRoyal, but a glance through the account shows plenty of photos of charity organizations and causes, as opposed to Kensington Royal’s focus on more photos of the royals themselves (including ones of Meghan and Harry). Though the Kesington account does make mention of whichever organization the royals happen to be supporting that day, the captions are significantly shorter than the paragraphs-long explainers found on the Sussex’s account. 

Looking over the @SussexRoyal grid, it appears that photos of the couple are spaced out, sandwiched between photos of civilians involved in their favorite causes — whether or not that’s strategic (everyone knows a selfie gets more likes, but real people get more points where it counts), perhaps we’ll never know. 

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Last but not least, we would like you to meet @Baby2Baby! As we shared, The Duke and Duchess of Sussex are immensely grateful for your kindness in anticipation of their baby. As a result of the inspiring support they have received from all of you, Baby2Baby is one of four selected charities they would like to introduce you to. As a native of Los Angeles, The Duchess of Sussex wanted to include a locally based charity from her hometown that helps children and parents in need. Baby2Baby provides children ages 0-12 living in poverty with the necessities every child deserves. In the last seven years, B2B has distributed over 50 million items to children in homeless shelters, domestic violence programs, foster care, hospitals, underserved schools, and to children who have lost everything in the wake of disasters. Please consider supporting this very special organization. Thank you for sharing the love ❤️ Photos courtesy of: @Baby2Baby

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Last but not least, we would like you to meet @Baby2Baby! As we shared, The Duke and Duchess of Sussex are immensely grateful for your kindness in anticipation of their baby. As a result of the inspiring support they have received from all of you, Baby2Baby is one of four selected charities they would like to introduce you to. As a native of Los Angeles, The Duchess of Sussex wanted to include a locally based charity from her hometown that helps children and parents in need. Baby2Baby provides children ages 0-12 living in poverty with the necessities every child deserves. In the last seven years, B2B has distributed over 50 million items to children in homeless shelters, domestic violence programs, foster care, hospitals, underserved schools, and to children who have lost everything in the wake of disasters. Please consider supporting this very special organization. Thank you for sharing the love ❤️ Photos courtesy of: @Baby2Baby

A post shared by The Duke and Duchess of Sussex (@sussexroyal) on

Last but not least, we would like you to meet @Baby2Baby! As we shared, The Duke and Duchess of Sussex are immensely grateful for your kindness in anticipation of their baby. As a result of the inspiring support they have received from all of you, Baby2Baby is one of four selected charities they would like to introduce you to. As a native of Los Angeles, The Duchess of Sussex wanted to include a locally based charity from her hometown that helps children and parents in need. Baby2Baby provides children ages 0-12 living in poverty with the necessities every child deserves. In the last seven years, B2B has distributed over 50 million items to children in homeless shelters, domestic violence programs, foster care, hospitals, underserved schools, and to children who have lost everything in the wake of disasters. Please consider supporting this very special organization. Thank you for sharing the love ❤️ Photos courtesy of: @Baby2Baby

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“If things are wrong and there is a lack of justice, and there is an inequality, then someone needs to say something.” — The Duchess of Sussex has become Vice-President of The @Queens_Commonwealth_Trust, of which Her Majesty The Queen is Patron, and The Duke of Sussex is President. In her new role, The Duchess will highlight the Trust's partnerships with young people across the Commonwealth, and in particular its work supporting women and girls. In celebration of International Women’s Day, Her Royal Highness joined a special panel discussion of female thought-leaders and activists convened by The Queen’s Commonwealth Trust, to discuss a range of issues affecting women today. #InternationalWomensDay #IWD2019 #QCT #QCTxIWD

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“If things are wrong and there is a lack of justice, and there is an inequality, then someone needs to say something.” — The Duchess of Sussex has become Vice-President of The @Queens_Commonwealth_Trust, of which Her Majesty The Queen is Patron, and The Duke of Sussex is President. In her new role, The Duchess will highlight the Trust's partnerships with young people across the Commonwealth, and in particular its work supporting women and girls. In celebration of International Women’s Day, Her Royal Highness joined a special panel discussion of female thought-leaders and activists convened by The Queen’s Commonwealth Trust, to discuss a range of issues affecting women today. #InternationalWomensDay #IWD2019 #QCT #QCTxIWD

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“If things are wrong and there is a lack of justice, and there is an inequality, then someone needs to say something.” — The Duchess of Sussex has become Vice-President of The @Queens_Commonwealth_Trust, of which Her Majesty The Queen is Patron, and The Duke of Sussex is President. In her new role, The Duchess will highlight the Trust's partnerships with young people across the Commonwealth, and in particular its work supporting women and girls. In celebration of International Women’s Day, Her Royal Highness joined a special panel discussion of female thought-leaders and activists convened by The Queen’s Commonwealth Trust, to discuss a range of issues affecting women today. #InternationalWomensDay #IWD2019 #QCT #QCTxIWD

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To be fair, the Sussex account is very new, and since Meghan is on maternity leave, there are perhaps fewer photos of her and Prince Harry on outings that can be posted. 

They’ve got that personal touch — including never-before-seen, intimate photos.

Not only are they highlighting others, but the Sussexes have already used their account to speak directly to fans, thanking them for putting together the global Sussex baby shower, which saw fans around the world putting together a virtual baby shower for Meghan by donating to some of her favorite causes.

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What an incredibly special surprise the grassroots led #globalsussexbabyshower was last Sunday! The Duke and Duchess of Sussex are immensely grateful for the outpouring of love and support in anticipation of the birth of their first child. In lieu of sending gifts, the couple have long planned to encourage members of the public to make donations to select charities for children and parents in need. If you already made a donation, the couple send you their greatest thanks. If you are thinking about it, they ask that you kindly consider the following organisations they’ve selected, which we will highlight here over the next few days: @thelunchboxfund @littlevillagehq @wellchild @baby2baby The Duke and Duchess remain appreciative for your warm wishes and kindness during this especially happy time in their lives! Thank you for sharing the love ❤️

A post shared by The Duke and Duchess of Sussex (@sussexroyal) on

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What an incredibly special surprise the grassroots led #globalsussexbabyshower was last Sunday! The Duke and Duchess of Sussex are immensely grateful for the outpouring of love and support in anticipation of the birth of their first child. In lieu of sending gifts, the couple have long planned to encourage members of the public to make donations to select charities for children and parents in need. If you already made a donation, the couple send you their greatest thanks. If you are thinking about it, they ask that you kindly consider the following organisations they’ve selected, which we will highlight here over the next few days: @thelunchboxfund @littlevillagehq @wellchild @baby2baby The Duke and Duchess remain appreciative for your warm wishes and kindness during this especially happy time in their lives! Thank you for sharing the love ❤️

A post shared by The Duke and Duchess of Sussex (@sussexroyal) on

What an incredibly special surprise the grassroots led #globalsussexbabyshower was last Sunday! The Duke and Duchess of Sussex are immensely grateful for the outpouring of love and support in anticipation of the birth of their first child. In lieu of sending gifts, the couple have long planned to encourage members of the public to make donations to select charities for children and parents in need. If you already made a donation, the couple send you their greatest thanks. If you are thinking about it, they ask that you kindly consider the following organisations they’ve selected, which we will highlight here over the next few days: @thelunchboxfund @littlevillagehq @wellchild @baby2baby The Duke and Duchess remain appreciative for your warm wishes and kindness during this especially happy time in their lives! Thank you for sharing the love ❤️

A post shared by The Duke and Duchess of Sussex (@sussexroyal) on

They also shared a more personal look into their lives with an old throwback photo from their trip to Botswana in 2017 (seen in the fourth photo of a slideshow post). In fact, most of the photos currently on the Sussex account have a little more of a personal touch than the glossier professional photos used on Kensington Royal’s account, including another never-before-seen photo of Meghan and Harry in Fiji.

That said, even their professional photos feel insider-y, especially those that show them showing a little PDA. The intimate shots definitely lend an air of authenticity and provide a sense of connection.

Their branding is strong, right down to those stylish blue announcement cards. 

Prince Harry used the account on Wednesday to announce his involvement in a new project to champion mental health awareness, another cause close to his heart. What’s even more significant is that he did so in a post with a stylized announcement card, which we first saw in the account’s first post. Perhaps it’s the card format we’ll see when the royal baby’s birth is announced? Gotta keep that #aesthetic strong, after all. 

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We are excited to announce that The Duke of Sussex and Oprah Winfrey are partners, co-creators and executive producers on their forthcoming mental health series launching on Apple in 2020. The pair have been developing the series for several months and are looking forward to sharing such an important project on this global platform. The dynamic multi-part documentary series will focus on both mental illness and mental wellness, inspiring viewers to have an honest conversation about the challenges each of us faces, and how to equip ourselves with the tools to not simply survive, but to thrive. This commitment builds on The Duke of Sussex’s long-standing work on issues and initiatives regarding mental health, where he has candidly shared personal experience and advocated for those who silently suffer, empowering them to get the help and support they deserve. His Royal Highness has spent many years working with communities throughout the UK and young people across the Commonwealth to break the stigma surrounding mental illness and broaden the conversation of mental wellness to accelerate change for a more compassionate, connected and positive society. Quote from HRH: “I truly believe that good mental health – mental fitness – is the key to powerful leadership, productive communities and a purpose-driven self. It is a huge responsibility to get this right as we bring you the facts, the science and the awareness of a subject that is so relevant during these times. Our hope is that this series will be positive, enlightening and inclusive – sharing global stories of unparalleled human spirit fighting back from the darkest places, and the opportunity for us to understand ourselves and those around us better. I am incredibly proud to be working alongside Oprah on this vital series.”

A post shared by The Duke and Duchess of Sussex (@sussexroyal) on

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We are excited to announce that The Duke of Sussex and Oprah Winfrey are partners, co-creators and executive producers on their forthcoming mental health series launching on Apple in 2020. The pair have been developing the series for several months and are looking forward to sharing such an important project on this global platform. The dynamic multi-part documentary series will focus on both mental illness and mental wellness, inspiring viewers to have an honest conversation about the challenges each of us faces, and how to equip ourselves with the tools to not simply survive, but to thrive. This commitment builds on The Duke of Sussex’s long-standing work on issues and initiatives regarding mental health, where he has candidly shared personal experience and advocated for those who silently suffer, empowering them to get the help and support they deserve. His Royal Highness has spent many years working with communities throughout the UK and young people across the Commonwealth to break the stigma surrounding mental illness and broaden the conversation of mental wellness to accelerate change for a more compassionate, connected and positive society. Quote from HRH: “I truly believe that good mental health – mental fitness – is the key to powerful leadership, productive communities and a purpose-driven self. It is a huge responsibility to get this right as we bring you the facts, the science and the awareness of a subject that is so relevant during these times. Our hope is that this series will be positive, enlightening and inclusive – sharing global stories of unparalleled human spirit fighting back from the darkest places, and the opportunity for us to understand ourselves and those around us better. I am incredibly proud to be working alongside Oprah on this vital series.”

A post shared by The Duke and Duchess of Sussex (@sussexroyal) on

We are excited to announce that The Duke of Sussex and Oprah Winfrey are partners, co-creators and executive producers on their forthcoming mental health series launching on Apple in 2020. The pair have been developing the series for several months and are looking forward to sharing such an important project on this global platform. The dynamic multi-part documentary series will focus on both mental illness and mental wellness, inspiring viewers to have an honest conversation about the challenges each of us faces, and how to equip ourselves with the tools to not simply survive, but to thrive. This commitment builds on The Duke of Sussex’s long-standing work on issues and initiatives regarding mental health, where he has candidly shared personal experience and advocated for those who silently suffer, empowering them to get the help and support they deserve. His Royal Highness has spent many years working with communities throughout the UK and young people across the Commonwealth to break the stigma surrounding mental illness and broaden the conversation of mental wellness to accelerate change for a more compassionate, connected and positive society. Quote from HRH: “I truly believe that good mental health – mental fitness – is the key to powerful leadership, productive communities and a purpose-driven self. It is a huge responsibility to get this right as we bring you the facts, the science and the awareness of a subject that is so relevant during these times. Our hope is that this series will be positive, enlightening and inclusive – sharing global stories of unparalleled human spirit fighting back from the darkest places, and the opportunity for us to understand ourselves and those around us better. I am incredibly proud to be working alongside Oprah on this vital series.”

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Should they choose a royal blue card to announce the arrival of Baby Sussex (due any day now), the move would certainly establish them as royal influencers who are using social media in a whole new way. With Meghan’s blogging and social media past (R.I.P. The Tig), it’s no wonder that their new account has an intentional, branded feel to it. 

RELATED: Meghan Markle and Prince Harry Just Dethroned Pope Francis with This Social Media Milestone

Time will tell if Meghan and Harry continue to chart new territory with @SussexRoyal, but given that Prince Harry won our hearts with an almost unprecedented defense of Meghan when they first started dating, it wouldn’t be a huge departure for the Sussexes to keep pushing a new world order — even if just on Instagram. 

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