Shoppers have accused Tesco of ‘sexism’ after spotting an aisle in an East Sussex store labelled for girls’ toys.
An image of a sign from the Tesco Extra store, in St Leonards on Sea, was shared on social media by a customer named Rob Lowe last week.
Mr Lowe argued that the sign wasn’t "really acceptable anymore" and he felt it set a poor example for his young daughter, who loves unicorns and dolls but also enjoys playing with dinosaurs.
He wrote: "Come on Tesco. This isn’t really acceptable anymore. My daughter loves unicorns and dolls. She ALSO loves robots, dinosaurs, rockets, monsters and Lego. Don’t make me have to reassure her that this is ok."
His post has since gone viral, with almost 2,000 likes and hundreds of shares.
Many people praised Rob for his post and agreed that the supermarket chain should remove the sign from their stores to allow children to pick whatever toy they want to play with, regardless of their gender.
A fellow parent branded the sign "ridiculous".
She said: "Ridiculous! Mum of 3 girls that also like cars, dinosaurs and superheroes. Yes it does matter – it’s the inherent sexism that girls and women face through their life. ‘This is just for boys’."
Another person added: "Please Tesco, please remove signs identifying toys for girls (sic) or boys (sic). This is 2018, boys and girls must both have the opportunity of a wider choice of toys (and, later career opps). You have a responsibility to your customers, me and my extended family included."
A third simply wrote: "Gender marketing is lazy and sexist."
TV writer Donna Fanceschild also couldn’t help but notice the grammar mistake in the sign – and claimed Tesco’s lack of an apostrophe was just more evidence of sexism.
She commented: "Plus, how is she supposed to get to grips with English grammar if Tesco omits the crucial apostrophe indicating the possessive?
"Perhaps they don’t think girls should be worrying their pretty little heads about that."
However there were many people who thought Rob was overreacting.
One Twitter user posted: "If I was shopping for my daughter I’d find this very helpful."
Another slammed people who were offended by the sign.
They said: "Has anyone actually met a person that’s offended by the absolute nonsense gender fluid bulls*** going on at the moment? Apparently Tesco has a girls toys aisle and people are unhappy? Who are these freaks?"
Someone else tweeted: "Tesco are purely labelling an aisle for stock purposes and the name is irrelevant. Hence the meat aisle has meat and the veg aisle has veg.
"Who said robots aren’t girls toys? Or are you assuming that every girls toy must be pink and fluffy?"
Putting an end to the heated debate, Tesco have admitted that the signs are no longer appropriate.
A spokesperson for the company said, “We agree toys are for everyone and removed the ‘Girls’ Toys’ and ‘Boys’ Toys’ signage from our stores several years ago, but it appears that this one was missed.
"We will have it changed to the new signage as soon as possible.”
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