Student slams ‘sexist’ rental firm for advertising rooms with half-naked woman
10th December 2018

"Yet STILL these thoughtless, unimaginative and to be honest, absolutely disgusting adverts still circulate our academic buildings here at the University of Plymouth and in universities worldwide.

"Highly sexualised images of people have far-reaching damaging consequences for ALL genders and in the 2000s hyper-sexualised images of women were 10 times more likely than of men.

"This is a perfect example of a woman being depicted as a passive object for someone else’s sexual pleasure.

"The words ‘always what you want’ and ‘take a peek’ eliminate the ‘need’ for consent.

"This sort of media drives the opinion that sex is something ‘purely physical’, based on female exhibitionism.

"We will not allow adverts like this to still be accepted Clever Student Lets."

She added: "Additionally, this rise in sexual images has detrimental effects on the younger generation and general public well-being.

One woman posted her response back from Clever Student Lets in the comments of the post.

They replied: "I am sorry you feel this way about the advert.

"We have the male on as well and in no way do we believe this supports rape, as I am sure you can understand.

"The campaign is one with both a male and female audience and has not been done with specific gender roles in mind, as we do not campaign with any targets like that.

"Apologies you have read it this way."

When approached this morning, the company said it did not want to comment further.

The Facebook post has caused a heated debate online with some people saying that it is just marketing while others agree with Helen.

Chelsea Douglas said: "Sexual objectification is not okay no matter what gender you are."

Cathy Whithfield said: "Even if they have a male version, it’s still ridiculous. I’d have little respect for a company who advertises like this and (as I’ve heard) is an appalling company anyway."

Jack Curly Henderson said: "Sex sells, quit complaining."

Lee Griffin said: "Who gives a f**k! Get a life. It is clever marketing and funny."

Clever Student Lets is a student accommodation provider in Plymouth.

They provide thousands of rooms for the town’s student population.

The University of Plymouth has been contacted for comment.

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