Music mogul Scooter Braun and why celebrities are possibly ditching him
26th August 2023

Cast your mind back to 2019 and you might remember Taylor Swift in an almighty and long-running dispute over her master recordings with a music mogul.

That music mogul in question was Scooter Braun – ever since, he has been spoken about as a big shot in the world of music and on the celebrity scene – but who actually is he?

Born in New York, he has been one of the most successful and powerful music managers for more than a decade, with clients over the years including Black Eyed Peas, Carly Rae Jepson, David Guetta and Ava Max.

But he's been back in news in more recent weeks thanks to many of his big star clients reportedly parting ways with him.

Ariana Grande and Demi Lovato have apparently jumped ship, despite their glowing opinions of him over the years.

But the biggest shock in showbiz is the reported news that Justin Bieber, who is really close friends with Scooter, has also kissed goodbye to their working relationship, too.

As a teenager, Scooter – who is also known as Scott Samuel Braun – promoted parties and events in Atlanta, before signing to Def Jam Records but his biggest break came in 2008 when he spotted a young 12 year old Justin singing his heart out on YouTube and recognised his star potential.

After tracking him down through his school and asking board members to put him in touch with his mum, Scooter signed him to his newly formed record label, formed with none other than R&B star, Usher.

Scooter has been instrumental in Justin's career, supporting him for the highs but also navigating the lows including the 2013/2014 period when Justin faced arrests for a string of alleged offences including dangerous driving, assault and vandalism.

He even said at the time to The Guardian in 2016: "I was not going to give up on him, I was not going to let him die."

Rehabilitating Justin's image via a Comedy Central "roast" plus some sentimental, mature hits like Sorry and Love Yourself saw Justin transform from a teen star to an artist who was taken far more seriously.

Ariana Grande was already a star in her own right before Scooter came along, but when she signed with him in 2013 the went on to release six albums, five of which topped the US Billboard charts.

It was also Scooter who helped organise the One Love benefit concert, in just two weeks, that helped raise millions of pounds to support families of the victims of the Manchester concert bombing in 2017.

A spokesperson for Justin Bieber and Ariana Grande has said: "All of Scooter Braun's clients are under contract and negotiations have been going on for several months as Scooter steps into his larger role as Hybe America CEO.

"People are spreading rumours based on what they know but they are off. Scooters team at SB Projects are still handling both Justin and Ariana as they work through what this new structure looks like."

Demi Lovato was over the moon to start working with Scooter in 2019, admitting that "dreams do come true" when talking about joining forces with him.

Although rumours are rife that the pair are also no longer working together, the music mogul still wished her a happy birthday on his Instagram stories just days ago, calling her "one of the kindest souls out there."

Scooter is often spotted on the celebrity partying circuit, spotted with the likes of Scott Disick and even Britney Spears years prior, and featured in some of the earlier episodes of Keeping up with the Kardashians.

He divorced health activist Yael Cohen Braun last year and has three children with her – sons Jagger Joseph, 8 and Levi Magnus, 6, and daughter, 4-year-old Hart Violet.

He lives in a mansion worth over £50 million in the wealthy Brentwood area of Los Angeles and once organised parties for Ludacris and Eminem. Not long later, Jermaine Dupri offered him a marketing position at his music label So So Def Recordings.

He soon left though to start up his own marketing business and the rest was history.

Highly influential in circles, Scooter invited Hillary Clinton to his house for a fundraiser in 2015 and sponsored a fundraiser in 2019 supporting Kamala Harris’ 2020 run for president.

He also backed Rick Caruso, a developer, for mayor of Los Angeles in 2022.

It's unclear whether these big name singers are severing ties with Scooter professionally, personally, or both, with speculation that Scooter is simply taking a step back from his day-to-day management responsibilities.

OK! has contacted reps for Scooter Braun and Demi Lovato for comment.

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