Morrisons launches boxes full of fruit and vegetables that are past their sell-by-date but still safe to eat – and they’ll only set you back a POUND
- Morrisons is launching boxes of mixed fruit and vegetables for just £1
- The unsold produce will be past its sell-by-date but still safe to eat
- Hope is that the boxes, which will weigh 1kg minimum, will reduce food waste
Morrisons will offer boxes of fruit and vegetables that are past their sell-by-date in a bid to reduce food waste.
The £1 ‘Too Good to Waste’ boxes will be filled with fresh produce that is still safe to eat but would otherwise be thrown away.
The scheme will soon be rolled out in branches across the UK.
Morrisons will offer boxes of fruit and vegetables that are past their sell-by-date in a bid to reduce food waste. Pictured, employees with two of the mixed produce boxes
Each box will contain a wide selection of fruit and vegetables weighing 1kg minimum
Each box will contain a wide selection of fruit and vegetables weighing 1kg minimum.
Pomegranates, lemons, carrots, avocados and salad could all be bundled up but chilled and pre-prepared vegetables will not be included.
All items will be subject to a ‘condition check’ by a greengrocer before reaching customers.
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The supermarket hopes it might also encourage customers to try more unusual fruit and vegetables.
Drew Kirk, fruit and veg director at Morrisons said: ‘We’ve listened to our customers who said they don’t want to see good food going to waste.’
Pomegranates, lemons, carrots, avocados and salad could all be bundled up but chilled and pre-prepared vegetables will not be included
The scheme is set to be rolled out in branches across the UK. Pictured: Morrisons Cardiff
‘So we’ve created these boxes and every day we’ll fill them with a wide selection of produce at risk of being thrown away.
‘Because produce may be unusual and varied, customers can also try some new and exciting dishes at home without having to spend a fortune.
The chain has already taken plastic out of their flower bouquets and have cut down on cucumber wrappers.
Stores also limited the number of single-use plastic bags and have even started a reverse vending machines scheme which reward customers recycling plastic and used bottles.
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