Love Island ‘P’: Why letter appears on screens at beginning of show and what it means
21st June 2022

Love Island fans have spotted a mysterious letter P that flashes up on their screen during the hit ITV2 series.

The logo, which pops up in the corner of the programme, has left fans baffled over its meaning with 90 per cent of TV viewers previously admitting in a survey that they did not have a clue what the symbol stood for.

However the letter P stands for 'product placement' and is seen in the opening credits of Love Island and moments before garden and dressing rooms scenes where branded sunscreen and makeup is on display.

The P also makes an appearance shortly before the Islanders shout, 'I've got a text', after receiving the message on their phones.

The Government relaxed rules around product placement in popular TV shows in recent years and part of this requires broadcasters to show a bold P logo before and after shows that involve product placement.

The symbol was introduced by Ofcom in 2011 and it's the first warning logo to be used on British TV since Channel 4 put a red triangle on racy material in 1986.

It comes as viewers have been left questioning why Islanders never appear to use the villa's swimming pool.


2016 contestant Kady McDermott previously revealed exclusively to OK! that the time of year the contestants are in the villa means it's freezing throughout their stay.

She explained: "We didn’t actually get in the pool a lot because it’s so cold.

"Because we went into the villa at the end of May and it’s just about getting in to summer, the pool hasn’t been heated or anything."

The 2022 series has also seen the contestants champion sustainability with eBay in a huge change for the series.

The ITV show's new brand partner has been a hit with shoppers for many years now and have taken over from fast fashion brand ISAWITFIRST to push a more ethical message to viewers after Oxfam reported 13 million items of clothing goes into UK landfill every week.

Love Island continues every night at 9pm on ITV2 and ITV Hub.

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