London Fashion Week model struts stuff in Tesco bags during bonkers catwalk show
20th February 2023

You don't need to break the bank to look fashionable.

It turns out, all you need is two old Tesco bags and a hot glue gun.

JW Anderson paid homage to Michael Clark Company with its runway show at London Fashion Week.

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The British label, founded by Jonathan Anderson in 2008, reflected on its 15-year history.

And yesterday (February 19), a model strut their stuff down the catwalk in an outfit covered in Tesco branding.

The catwalk star wore two supermarket bags that had been stitched into a structured one-piece.

A collar was added, as well as structured shoulders and a plunging neckline.

Stylists opted against bold accessories and decided to send the model down the runway in baggy white socks instead.

Styling was also kept to a minimum.

The model swerved jewellery, appeared to be bare-faced and had an edgy hair-do.

In his show notes, Anderson wrote: “At its core, this is a collection about fandom. Fandom is a funny thing: completely personal, frequently irrational, often embarrassing. As I looked back through my own archive for this show, resurrecting elements from each collection of the last fifteen years, Michael let me rifle through his. It helped me pinpoint my own obsessions.”

More than 3,000 people liked pictures of the London Fashion Week show on JW Anderson's Instagram page.

And many gushed over the unconventional looks.

One commenter said: "Amazing! By far my favourite collection."

Another wrote: "Art and fashion never been this close."

And a fourth added: "Loved the show so so so so much."

Others weren't as convinced to turn their old Tesco bags into fashion though!

A critic joked: "Tesco bag? Could have gone for something classier, like M&S or Waitrose."


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