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Kim Kardashian's KKW Beauty line temporarily shutting down for a rebrand
7th July 2021
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Kim Kardashian's KKW makeup line is getting revamped.
The reality TV star announced on Tuesday that the KKW Beauty website is temporarily shutting down for a rebrand that the 40-year-old says will introduce new product designs that are more "sustainable."
"To Our Loyal Customers, It all started with a contour kit and expanded to eyes, lips, body, and many incredible collections over the past four years. On August 1st at midnight we will be shutting down the http://KKWBeauty.com site so that we can come back to you under a completely new brand with new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look," Kardashian, 40, said in a statement shared across her social media accounts.
"I’m excited to continue to develop and expand my product range and for you to finally be able to experience it the way that I have always envisioned," the former "Keeping Up with the Kardashians" star added.
KIM KARDASHIAN IS OFFICIALLY A NEW BILLIONAIRE
Kardashian, who also founded her SKIMS shapewear and loungewear line, noted that her team is "hard at work to improve the customer shopping experience." KKW Beauty customers will soon have the ability to purchase her "beauty and cosmetic offerings" from "one single website," she said.
"Thank you so much for being on this incredible journey with me, and I promise we won’t be gone for too long," the mother of four concluded her statement.