CORN flakes are a staple in most kitchens – and even if they're not in your cupboard you've undoubtedly tried them at some point.
The Food and Drink Federation says a whopping 28million bowls of Kellogg's cornflakes are eaten every day in the UK – one billion a year.
But you can end up forking out an arm and leg on the branded version compared to the supermarkets' own lines.
At the time of writing, Asda, Morrisons, Sainsbury's and Aldi are all selling a 500g box of Kellogg's for £2.25 online.
But the same four supermarkets' 500g own-brand versions all cost 85p or less – a £1.40 difference.
That said, how do own-brand versions compare in terms of flavour, health rating and, crucially, value for money?
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We put six to the test.
Morrisons – 70p
I was a bit disappointed with Morrisons' corn flakes which didn't have much flavour.
Although they held their shape well and didn't go too soggy, the texture was stale.
They do have one of the lowest salt contents per 100g though, coming in at 0.59g for each 100g and the price point is reasonable compared to the other supermarkets' versions.
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- Taste and texture: 6/10
- Price: 6/10
- Overall: 12/20
Sainsbury's – 69p