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How 'Cake Boss' scaled Carlos Bakery to become a sweets empire
16th October 2019
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‘Cake Boss’ on his capitalism success story
‘Cake Boss’ Buddy Valastro on how he got his start in his dad’s bakery.
Baking up a food empire is no cakewalk.
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Just ask “Cake Boss” star Buddy Valastro, who scaled his family-owned, Hoboken, N.J. sweet shop Carlo’s Bake Shop into a nationally known brand by leveraging his TV fame to build more than a dozen businesses across the U.S.
Valastro, a fourth-generation baker, took over his family-owned business in 1994 with his siblings. People would wait on wrap-around lines at the Hoboken, N.J. bakery for the shop’s fondant cakes with edible art and Italian-American pastries like lobster tails, rainbow cookies and cannoli which landed him the hit TLC reality show “Cake Boss” in 2009.