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Brighton’s iconic pier is overshadowed with mounds of coffee cups, crisp packets, cans and carrier bags – the usual rubbish commonly left behind on beaches.
Britain has some stunning beaches, but they may not stay this way if we don’t look after them
korev lager spokesman
Similarly, the lush green verge on Cornwall’s Constantine Bay is almost lost from view due to a huge pile of rubbish.
The clear, blue sea of Portwrinkle Beach is less appealing when plastic bottles and food wrappers take over the shore.
The manipulated, yet shockingly realistic images, come after a study of 2,000 adults found four in 10 admitted leaving rubbish behind while on the coast.
And more than half think they will carry on this bad habit in the future.
A spokesman for korev lager, which commissioned the research, said: “Britain has some stunning beaches, but they may not stay this way if we don’t look after them.
“Everyone will remember a time they’ve been at the seaside, and had their experience spoiled by litter.
“It’s worrying to see how much rubbish people leave behind, often with the expectation that others will take it home.”
The research found a third blame it on not being close enough to any bins – but 34 percent put it down to not having a bag with them to take the rubbish home.
The average Brit visits a beach eight times a year, with half taking a picnic with them.
Plastic packaging is present in four items in each picnic, yet 39 percent admit they don’t always take everything home with them.
More than one in ten (11 percent) have left an old BBQ at the beach, while the same number have ditched a broken toy, like a bucket and spade.
A further 14 percent have thrown cigarette butts on the sand, and 12 percent have discarded plastic bottles.
While 49 percent of those polled, via OnePoll, feel “guilty” about their littering, 25 percent felt “fine” – because they believed someone else would gather it.
korev’s spokesman added: “Although a huge proportion of the UK are responsible and help to keep our beaches clean, by leaving no trace, we were shocked to see so many Brits are happy to admit to littering.
“The research shows just how important our artwork is in terms of raising awareness and protecting our incredible coastline.”
Korev has partnered with the Marine Conservation Society, whose spokesman, Richard Roberts, said: “Last year, our volunteers collected a staggering 3.1 tonnes of rubbish.
“We also discovered discarded face masks and PPE on 30 percent of our beach cleans.
“We hope this research plays a part in helping people to see that collectively, we have a huge impact on our environment.
“By working together, we can ensure that our coastlines are protected for both future generations and our local wildlife.”
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