Burberry unveils Minecraft collection featuring £2,000 trench coat
1st November 2022

Gamer chic! Burberry unveils unisex Minecraft-inspired clothing collection featuring £2,000 trench coat, £430 tracksuit bottoms and £350 bucket hat (and players can wear a virtual version in the game too)

  • Burberry has created 15-piece capsule collection inspired by the hit game
  • Minecraft has designed a map within the game devoted to the fashion house 
  • Players can dress their avatars in any of the new Burberry pieces for free

Burberry has collaborated with the gaming franchise Minecraft on a new unisex clothing collection – featuring a £2,000 trenchcoat, £430 tracksuit bottoms and a £350 bucket hat.

Launching online and in selected stores today, the iconic British fashion house has given a playful nod to the building blocks that make up the game by incorporating them into the design.

The £390 camel cashmere scarf – which features the brand’s iconic red-and-black plaid – has the brand’s name written in the game’s instantly recognisable pixelated font and topped with yellow block flowers.

Meanwhile, the £720 grey cotton hoodie features the Thomas Burberry monogram written in Minecraft’s blocky font. 

Along with the limited edition 15-item capsule collection, which costs £9,640 in total, Minecraft has also created a Burberry experience for players to explore within the game.

Burberry has announced today that they’ve partnered up with Minecraft on a limited edition range of clothing. Gamers can dress their avatar in any of the 15 items from the new collection for free

This £280 designer wool scarf (available to purchase and download) features the Minecraft logo and is part of the game’s limited edition collaboration with the British fashion house

Minecraft has created a whole map inspired by the British fashion house. Pictured: an avatar wearing the £2k designer trench and standing behind the Thomas Burberry logo hedge

What’s more, gamers can dress their avatars in the any of the 15 new pieces in the Burberry collection.  

The hit gaming franchise – which launched in 2011 – now has 93 million monthly active users, according to Business of Apps. 

Designed with Minecraft mapmakers Blockception, the new challenge within the game drops players in the middle of London – where the fashion house is based – and features an impressive recreation of St Paul’s Cathedral, Big Ben and Tower Bridge.

The creators have also made an Equestrian Knight character – in a nod to Burberry’s logo – as well as a Thomas Burberry maze to play in.

On top of this, gamers can interact with members from the ‘Burberry animal kingdom’, such as giraffes, monkeys and pelicans, who have been bestowed with mystical powers.

Designed with Minecraft mapmakers Blockception, the new challenge within the game drops players in the middle of London. The level features a particularly impressive reaction of St Paul’s Cathedral 

Games can explore some of London’s most famous sites as the game pays tribute to the fashion house’s heritage 

A Minecraft character pictured wearing the brand’s £290 designer scarf while exploring the new map

Meanwhile, they can also take a ride in a hot air balloon customised with Burberry’s iconic plaid print or admire the giant Thomas Burberry monogram hedge situated in a one of the map’s many fields. 

To celebrate the launch of their new collaboration, the fashion house has come out with a Instagram filter inspired by the game’s retro-aesthetic and Minecraft emojis. 

The two companies have also pledged to plant 25,000 trees through environmental organization Conservation International.

Phillip Hennche, Director of Channel Innovation at Burberry, said: ‘We are thrilled to be partnering with Minecraft to bring the Burberry brand story to life in such an immersive way. 


The brand’s £2,000 trench coat is the most expensive item in the range. The limited edition trench gives a nod to Minecraft with the blocks on the back


Left: The £720 grey cotton sweatshirt features the Thomas Burberry monogram written in Minecraft’s blocky font. Right: A pair of black cotton tracksuit bottoms featuring three Minecraft flowers will set shoppers back £430


Left: The £390 camel cashmere scarf – which features the brand’s iconic red-and-black plaid – has the brand’s name written in the game’s instantly recognisable pixelated font. Right: The black-and-white £280 designer wool scarf has the Burberry logo printed on the inside


Left: The £290 baseball cap goes up to a size XL. Right: The £350 bucket hat combines both Burberry and Minecraft’s logos.

‘With a shared belief in adventure, community and the power of creativity to open spaces, the natural synergy between both of our brands has allowed us to connect our respective worlds in a way that is unexpected and yet entirely natural. 

‘By coming together, we hope to connect communities and inspire our consumers with a whole new way to experience our brand.’

Kayleen Walters, Head of Franchise Development at Mojang Studios, added: ‘We are excited to announce Minecraft’s first luxury goods collaboration with one of the most iconic fashion brands in the world, Burberry. Our capsule collection and exclusive in-game content bridges the digital and physical worlds through a celebration of adventure, exploration and self-expression.

‘Through our partnership, we will bring the joy of gaming to the world of luxury fashion and introduce new audiences to the endless creative possibilities within Minecraft.’ 

The capsule will be available to shop exclusively online and seven global stores and pop-ups, including Spring Street, New York; Shenzhen Bay, China; Regent Street, London; Omotesando, Tokyo; Seoul Cheongdam, Korea; 101 Taipei, Taiwan Area, China; and Siam Paragon, Thailand. 

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