ASDA shoppers have rushed to stores to buy bath towels scanning for just 55p.
The supermarket giant slashed the price of the bathroom essential with major savings on offer for punters.
A keen shopper spied the item in their local store in Brighton and was thrilled at the price.
She then alerted others to the incredible bargain buy by sharing the nifty find on social media.
Posting the find to the Extreme Couponing and Bargains UK Facebook group, she said: "My bargain of the day, bath sheet towels reduced to only 55p in ASDA.
"They were on the end of isle reduced shelf, Marina Store, Brighton."
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And social media users were quick to weigh in with their opinions in the comment section.
One praised the find, saying: "That's what you call a bargain!!"
Another said that the find was "incredible".
"Wish Bradford had them," remarked a third user.
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"Be good even for a charity donation to a homeless charity or something," pointed out a fourth.
"Tesco also had the same colour reduced but reduced to £1.50," commented another.
Of course, just because this one shopper found the bath towels for so cheap, that doesn't mean you will.
Retailers often slash product prices by this much to clear stock so the discounts are unique to single stores.
It's always best to phone ahead to your local shop to check what bargains they have available so you aren't left empty handed.
And you should always compare prices with other retailers so you know the best place to save cash.
However, Facebook groups such as Extreme Couponing and Bargains UK are a good place to start to find a bargain.
Users on the page regularly post photos of products they have found on the cheap, sometimes including what store they found them in.
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It comes as a major high street chain with 1,400 stores is closing a branch at the end of this month.
Meanwhile, M&S shoppers are going wild after it brought back an "amazing" much-loved snack.
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