- Devin Brugman is the cofounder of Monday Swimwear, in addition to being a brand ambassador and having a major social media presence.
- An ambitious entrepreneur, she shared the strategies that have played the biggest role in her career with Business Insider.
- Having quality branding and prioritizing team management are just two factors she says play a big part in her success.
- Visit Business Insider's homepage for more stories.
Devin Brugman is the social media-savvy cofounder of Monday Swimwear.
She says some strategies make a world of difference when it comes to building a successful brand.
Having amassed a following by creating content well beyond Instagram's quality expectations in the app's early days, Brugman has been creating content since 2012, always with a creative vision and aesthetic that's helped build her audience and, subsequently, successful ventures.
From developing brand partnerships to cofounding Monday Swimwear — which was started on a $30,000 loan in 2014 and has since doubled annual revenue every year since — Brugman's vision has made her a strong and growing entrepreneur, but her success wasn't built without strategy.
Having used a few key tactics to position herself at the top, Brugman shared the ones that have played the biggest part in her success with Business Insider.
1. Thoughtful team management
Proper team management is essential, according to Brugman, and staying connected to her team's day-to-day, along with building rapport with every teammate, is a big part of her success. "As Natasha and I have grown and hired a team, we think it's extremely important to manage our team properly and make sure they're heard," she said.
The sentiment runs throughout Monday's entire operation, with Oakley previously telling Business Insider that your team is your best asset and that understanding every member's unique communication style can go a long way in improving your business.
"We let our staff shine within the roles they thrive in and rather than consistently focusing on what was done wrong or what can be done better," Oakley said.
2. Strong influencer relationships
At a stage in her business where she's confident buyers love the brand, Brugman said she and Oakley have perfected their customer support, with over 40% of customers returning for more. With that in mind, they're focused on growth.
"At this point, we're working on getting our brand loved by celebrities and garnishing and maintaining strong relations with other influencers, creatives, and brands that align with Monday Swimwear," Brugman said, adding that the task of PR and influencer relations has been one of the largest parts of her role.
And this year, PR and influencer relationships have been more important than ever, she said. "When the COVID outbreak first unfolded, we had to immediately cancel travel and restructure our Summer plan. This meant virtually connecting with influencers and creatives to build strong relations."
These connections that have often become friendships for Brugman, she said, adding that staying connected to PR and influencer relationships has been huge for her brand's success.
3. A well-executed brand, from image to product
Having a background in photography and a natural eye for the arts has been a big help in Brugman's career, and her creative eye has played a big role in developing Monday's image.
And the brand — which projects both luxury and sex appeal — has been a benefactor.
"I always had a very specific eye for what I wanted Monday Swimwear's imagery and aesthetic to be like," she said, "and having that clean and high-end feel for our branding, marketing, and of course, the product has set us apart in our industry."
"I've always had a relaxed attitude, but a natural intuition to pay attention to the correct details, and for me this includes the product and the branding," she said, adding that systems and checks are in place to make sure that Monday's products are consistent and up to par with the high standards that its largely millennial audience expect from their shopping experience.
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