Why Brie Larson's custom gown for Captain Marvel world premiere was so important
1st March 2019

Brie Larson is well aware of the power which she is currently holding in Hollywood.

Before her 2016 Oscar win, she was a relative unknown, but over the course of three years she has become a tour de force and on Wednesday night, celebrated the world premiere of her new film Captain Marvel. It’s the first time a Marvel superhero movie will be fronted by a woman and she’s also being paid more than any other actor upfront for her participation in the franchise in a welcome change of gender dynamics.

Ahead of a lengthy promotional tour, Brie carefully chose the outfit which would mark a turning point in her career. She and stylist Samantha McMillen teamed up with Valentino to create a custom blue gown with gold accents to pay homage to her character’s uniform. It was the perfect tribute to a character, and a family, which is among the most hyped in recent years. It was the perfect choice.

The fact that she attended the premiere with co-stars Gemma Chan – wearing a red Brand Maxwell trouser suit with cut-out and sweeping train, Lashana Lynch in a fuchsia Michael Costello gown – two women of colour, is something that will go down in film’s history books. And her kneeling down to sign autographs for little girls in Captain Marvel costumes would warm even the coldest of hearts.

“I did it for you, superstar,” she captioned a picture of the two of them on Instagram.

Her road to superhero stardom wasn’t an easy one and that was just during production – she spent one year physically training to embody the strength required for her character, including three months of training more than four hours per day.

“I knew I was doing an action movie and I was gonna have to do stunts, and I didn’t know what that [would be], and I wanted to be ready for it,” she told Forbes. “I sobbed in the gym many times. My trainer would be like, ‘Oh, she’s crying again.’ It’s very emotional when you’re kind of stirring up something very vulnerable and raw inside of you, and you’re also learning that it’s just for you; there was nothing for me to prove”, adding she was proving it to herself.

She did as many of her stunts as possible, which is uncommon with the Marvel Cinematic Universe (MCU) cast.


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