Beauty professionals are back to work and implementing strategies to stay safe while on a different pandemic frontline.
By Hilary Sheinbaum
Over the last year, many brides, grooms and wedding party members have acted as their own glam squads, while other couples continued to hire in-person makeup artists for their wedding events — albeit with pandemic safety plans in place.
Since coronavirus precautions began affecting the wedding industry, business has undoubtedly changed for makeup artists who conduct their services face to face. Here, three makeup artists share how the pandemic has changed their businesses.
Fewer Weddings, Smaller Wedding Parties
When the “Real Housewives of Atlanta” star Cynthia Bailey got married on Oct. 10 in Acworth, Ga., Alexandra Butler was hired as an on-site makeup artist to provide beauty services for Ms. Bailey and members of her bridal party.
Ms. Butler, 37, the owner of Alexandra Butler Makeup Artistry in Atlanta, has spent 13 years in the industry. While she typically works five to 10 weddings annually, Ms. Butler’s only wedding client since March 2020 was Ms. Bailey. “Everyone has had to replan their wedding or cancel it,” Ms. Butler said.
In Dallas, Stephanie Nelson, 33, and her 30-person team at Stephanie Nelson Hair & Makeup typically provide services for 120 weddings a year. In the past 12 months, that number dropped to 40. Along with the decrease, the majority of bridal parties dwindled from about 10 bridesmaids to zero. “Girls either didn’t have a bridal party or just a couple of friends,” Ms. Nelson said.
Even though there are fewer weddings and smaller wedding parties, the pandemic has prompted more paperwork to ensure safety. Before arriving to work on location, Ms. Butler provides Covid-19 risk acknowledgment forms to brides.
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