Tesco shoppers in hysterics over 'crazy' product description – but it's not what it seems
16th October 2021

DESPITE the fact we seem to spend all our spare time in supermarkets, we wouldn't consider ourselves expert shoppers by any stretch.

Beyond checking the use-by date, we never look all that closely at the packaging – that is, until now.


Earlier this week, Twitter user Cecilia Dominici noticed something, erm, unusual about the product description for some plant-based sausages on the Tesco website.

At the top of the description, it read: "Plant-based mini sausages, made from pea protein and mushroom."

So far, so normal.

Not expecting shoppers to read beyond that point, the copywriter filled out the remaining space with a few lines of pure gibberish.

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And our personal favourite highlights include "nobody reads these", "have I hit the wordcount yet" and a Mary Poppins reference with "supercalifragilisticexpialidocious".

They then signed off with: "I can't believe this is my job lols bye."

 After spotting the apparent blunder while shopping online, Cecila joked: "Tesco copywriter, u ok hun?"

 One user replied: "Haha someone set live by accident."

Another added: "I can't believe you just tried to nark the copywriter!" 

A third wrote: "This is the best thing I've seen on [Twitter] since I joined."

Jumping to the brand's defence, a fan confirmed that This products always have funny surprises on the back of their products – and Tesco had put it on their website by mistake.

They added: "I can confirm this is real. It's a joke from the brand, and it's on all their packaging."

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