Little Mix top Reality TV Rich List with £55m fortune – as Spencer Matthews, Sam Faiers and Mark Wright net millions
17th October 2021

ENDORSEMENTS, collabs and savvy investments…

Find out how our favourite TV stars made their fortunes – and how they like to spend them!


  1. Our Reality Rich List only includes British stars who found fame as a result of participating in a reality TV show that has aired in the UK in the last 10 years. We have not included reality show judges and people already of note who gained extra fame as a result of appearing on a reality format.
  2. If a celeb’s final appearance on the reality show that first made them famous was more than 10 years ago, they have been omitted. 
  3. To be included, celebs needed to have made money off the back of their reality show fame during the past decade.
  4. We have analysed the wealth of the celebrities – for example, book deals, TV contracts, Instagram collaborations and the publicly viewable assets posted by their own companies. We have not included wealth that is held in private bank accounts, as we have no access to this information.
  5. We have also excluded privately held stocks, hedge funds or share portfolios, unless they are a direct result of reality TV earnings.
  6. Land and property is valued on comparable prices for the area, and may not always reflect the exact amount paid.
  7. Our valuations are based on our analysis. The actual size of people’s fortunes may be different from our figures, as assets can increase or decrease in value.
  8. We have not included family wealth, inheritances or trust funds, but have tried to identify who benefits from these.
  9. We have consulted managers, agents and publicists, some of whom have guided us on the fees stars earn from deals.
  10. In some cases, PR agents have supplied details of their clients’ wealth, but we have aimed to verify the information given to us and to check its reliability.

1. LITTLE MIX, £55m – No change 

Claiming the top spot for the second year running, the former X Factor winners have increased their individual worth by at least £1m each – despite Jesy Nelson, 30, quitting the band last December.

With her departure not yet reflected in their accounts, the girls’ total worth equates to more than £13m each, and remaining trio Leigh-Anne Pinnock, 30, Perrie Edwards, 28, and Jade Thirlwall, 28, continue to dominate the charts.

Having sold more than 60 million albums worldwide, their company Eternal Dance Media Ltd shows assets of £6.3m, up £2m on last year.

Eternal Magic Touring Ltd has net assets of £7.6m, dwarfing the £400k shown in 2019, thanks to sell-out shows globally. The girls’ bank balances were also boosted by sixth album Confetti, which debuted at No.2 last November. 

They earned an undisclosed sum for BBC reality show Little Mix: The Search last autumn, and have worked with brands including Schwarzkopf, Primark and Perrie, who gave birth to her first baby, Axel, with footballer Alex Oxlade-Chamberlain, 28, in August, is rumoured to be the richest of the Mixers, and after recently partnering with footwear brand Superga, she’s launching a lifestyle brand this year called Disora.

Equally enterprising, Jade owns a cocktail bar in her hometown of South Shields, and last year released two collaborations with Skinnydip. Leigh-Anne, whose twins with Watford footballer Andre Gray, 30, were also born in August, has swimwear label In A Seashell, and has fronted ranges for Umbro and

Next year will be a huge earner for Jesy now she’s signed a big-money solo deal with Polydor – helping to pay for the £1,700 Rangemaster oven in her Essex mansion.

All the girls have splashed out on luxury properties, and it’s estimated that they can earn up to £60k for branded Insta posts. No wonder they’re still No.1!

2. SPENCER MATTHEWS, 33, £47m – No change

The Made In Chelsea socialite’s jaw-dropping riches have more than doubled again this year. His high-end property investments have surged in value to £15m, and his role as founder and CEO of CleanCo – one of the UK’s most successful start-ups – is paying off big time.

The low-alcohol drinks range grew by 700% in the first lockdown, and after attracting £7m of private investment in 2020, its shares are now valued at a fizzy £28m. With accounts for CleanCo showing assets of £1.5m last year, Spencer plans to take on the US, Australian and Indian markets next.

Although he is still listed as a director of diamond business Eden Rocks, the company is listed as dormant – but his line of watches remains valued at £1m. Another company, Spencer Matthews Ltd, posted assets of £40k for TV work last year, and a range of business investments made by the former City trader are worth £3m.

Spencer, whose brother James is married to Kate Middleton’s sister Pippa, was MIC’s resident heartbreaker until 2015. Since then he’s schmoozed his way through The Bachelor UK, I’mA Celebrity!, Five Star Hotel and Celebrity MasterChef.

Then he slalomed his way into wife Vogue Williams’ heart on The Jump in 2017, and married the Irish model, 36, in June 2018. Now parents to Theodore, three, and one-year-old Gigi, they pocketed a rumoured £400k for two series of E4 show Spencer, Vogue And Baby Too, and now host the Spencer & Vogue podcast.

He also fronts BBC podcast 6 Degrees From Jamie And Spencer with former MIC co-star Jamie Laing, while his 2013 memoir Confessions Of A Chelsea Boy brought in around £80k. The way things are going for him, full-on global domination may well be next.

3. SAMANTHA FAIERS, 30, £14.8m – UP 1 

TOWIE grad Sam’s wealth has rocketed by £5m in the past year, thanks largely to a £3m deal in April for her Knightley’s Adventures bath range, inspired by her kids Paul, five, and Rosie, three. Sold exclusively at Tesco, it’s said to be the largest celeb deal the supermarket has ever struck.

Sam’s personal company accounts showed assets of £730k in 2020, up nearly £300k on 2019.

In June, she stepped away from her £250k-per-series ITVBe show The Mummy Diaries after nine seasons to focus on new ventures – including skincare brand Revive Collagen. Sales boomed when Amanda Holden became the face of the brand, with Sam pocketing more than £1m.

She’s also thought to have grabbed five figures for a voiceover in Paw Patrol: The Movie. Other bonanza pay-outs have included £500k for an Oreo campaign, £750k from three books and a £250k deal with Pampers, plus her Dreamiie pushchairs. She’s also had perfume, eyelash, self-tan and hair ranges, tie-ins with Dyson and Hello Fresh, and multiple fashion collections worth £275k a year.

At Next, her homeware and kids’ lines collect more than £1m annually, and a children’s range at River Island fetched £150k. Sam starred in TOWIE until 2014, then appeared on Celebrity Big Brother, as well as Loose Women, This Morning and Celebrity Juice.

She can fetch up to £12k for sponsored posts on the ’gram, and she and partner Paul Knightley, 33, also own several buy-to-let properties in Essex. We can hardly keep up!

4. MARK WRIGHT, 34, £13m – DOWN 1

Mark’s net worth has jumped at least £2m since last year, though not enough to save his No.3 spot on our list! Mysa Active, the fashion label he co-owns with wife Michelle Keegan, and his online workout business, Train Wright – both launched during the pandemic – are going great guns.

He also scored a six-figure book deal for Get Fit, Get Healthy, Get Happy, and his agency The Wright Look Models Ltd showed a net worth of £1.5m in 2020.

He has a booming property portfolio, with assets of at least £6m, and he and Michelle, 34, are currently building their dream mansion in Essex.

Mark, whose last appearance on TOWIE was in 2016, hosts a weeknight show on Heart FM, earning him around £250k a year, as well as £10k a time for DJ gigs.

As a reality TV grafter, he presented Channel 5’s The Bachelor, was runner-up on I’m A Celebrity! in 2011 and strutted on Strictly in 2014. Hosting roles have included Take Me Out: The Gossip, This Morning and Mark Wright’s Hollywood Nights, as well as interviewing A-listers for Extra in LA. He has brand deals including Umbro and Matalan.

And with nearly 2m Insta followers, paid partnerships with the likes of Vital Proteins and Fiverr can yield £20k per post. Phew!

5. TOMMY MALLET, 29, £8m – UP 3

The online shopping boom during the pandemic has injected some serious cash into Tommy’s bank account. His trainers company Mallet London now boasts net assets of £4.8m – up £2.5m on last year – and he was recently listed in the 30 Under 30 most successful entrepreneurs in Europe by Forbes.

He is dyslexic and left school with no qualifications, but his footwear is now stocked by Harrods plus recently launched in the US and Down Under.

Tommy started the firm a year after he joined TOWIE in 2014, and he counts David Beckham, Drake and Craig David as fans.

On Instagram, his 1.1m followers can get a peek into his life with ex-TOWIE girlfriend Georgia Kousoulou, 30, and their five-month-old son Brody.

The pair, who live in a stunning £1m home in Essex, document their parenting journey with new spin-off series Georgia And Tommy: Baby Steps on ITVBe, while Georgia runs their home renovations Insta account, which features collaborations with lifestyle companies such as Sofology, Emma mattresses, and the Shabby Store.

But Tommy insists that counting cash is not his prime motivation in life. “It’s not all about the money,” he says. “Being successful in what you’re doing overrides everything.” True, that. 

6. GEMMA COLLINS, 40, £7.3m – UP 6

After turning the big 4-0 this year, the GC reportedly cleaned up by landing £1m to succeed Dani Dyer as the face of Surf washing powder.

She was also unveiled as a Durex “sex advocate” in July for a five-figure sum, adding to last summer’s six-figure deal to promote budget airline Wizz Air.

She signed a £250k deal for her nationwide tour, Big Night Out, and £500k for ITV2 reality show Diva On Lockdown, plus a Gemma Collins Collection clothing range.

Accounts for her company showed assets of £356k in 2020, up more than £230k on 2019 – no wonder, considering she can make £75k a day on Insta. Gemma, who appeared on TOWIE until 2019, also has a gin range, a BBC podcast and is an ambassador for SkinnyJab – which she credits for her 3st weight loss.

Now back dating Rami Hawash, 46, she also skated off with £100k after taking part in Dancing On Ice and Celebrity Big Brother, and got similar pay-outs for Celebrity MasterChef, I’m A Celebrity! and Splash! She’s pulled 

in £200k for her Diva España series, £500k for a collection with In The Style, plus ranges for Evans, Simply Be and, not to mention two bestselling books, worth at least £100k. Go, the GC! 

7. OLLIE LOCKE-LOCKE, 34, £7.2m – DOWN 2

The Made In Chelsea star has made shrewd investments in business and property.

His latest, Yhangry, is a chef-at-home venture, while his London home is worth £1.6m. In a deal likely worth at least five figures, Ollie was announced as a Durex “sex advocate” in July.

He cashed in by returning to the 20th series of MIC to share his wedding  to husband Gareth Locke, 31, in December.

Ollie can command £2k per social post, and has endorsed Hartley’s jelly, Starbucks and Naked smoothies. Other than MIC, his TV work has included Celebrity Big Brother, which is said to have brought in £100k, The Island With Bear Grylls in 2016, and £200k for Celebs Go Dating in 2018.

Having won a minor part in the 2018 film Greed alongside Steve Coogan, Ollie now lists himself as an actor on LinkedIn.

He’s also written two bestselling books – autobiography Laid In Chelsea and children’s novel The Islands Of Fandye – which have earned him six figures. We can’t wait to see what he pens next…

8. RYLAN CLARK-NEAL, 32, £6.7m – DOWN 1

It’s not been an easy year personally for Rylan, after the star’s six-year marriage to husband Dan Neal, 40, ended in June.

But at least his company Rylan Ltd’s value is up £200k on the previous year, with assets of £1.6m.

He’s the face of the ads for Sky Bingo and online car dealer Cinch, and a brand ambassador for I Heart Wines in a corking deal worth tens of thousands.

As one of the hardest-working figures in showbiz, Rylan has been a regular on The One Show, Supermarket Sweep, Ready Steady Cook, Celebrity Gogglebox and This Morning, and his prized role alongside Janette Manrara on Strictly: It Takes Two, is worth a rumoured £200k.

He’s also appeared on You Are What You Wear, Big Brother: Best Shows Ever and The A-Z Of Eurovision, while his Rylan On Saturday show on Radio 2 is a firm fan favourite. He shot to fame on The X Factor in 2012, bagged £250k as Celebrity Big Brother winner in 2013, and his QVC fragrance line Luxenoa is worth at least £68k.

All of that has helped him kit out his £1m Essex home with its own Big Brother Diary Room. On Insta, he has teamed up with brands including BT, Amazon, Soap & Glory and Play-Doh and can earn up to £3.6k per post. 

9. MOLLY-MAE HAGUE, 22, & TOMMY FURY, 22, £6.5m – UP 12

The most bankable Love Island couple have shot up the charts. Their combined riches were “just” £2.2m last year, but now Molly-Mae alone is worth £4.5m.

With 6.1m followers, she can earn £65k per post, and in 2020, made close to £1m from Insta.

After they left the villa as runners-up in 2019, she signed a £500k deal with, then received a £600k top-up last year and a further £1m contract in August, stepping up to be the brand’s creative director.

She’s also partnered with haircare company Beauty Works, and her tanning range Filter By Molly-Mae returns six-figure profits. She’s had deals with Starbucks and, as well as her booming YouTube channel.

Her business account showed assets of £780k last year, but she also recently registered new businesses, FM Cosmetics and MMH International. Boxer Tommy isn’t doing badly, either, earning more than £1m last year.

He’s collab’d with, McDonald’s, Disney+ and Aldi, and his company posted assets of £220k in 2020. The pair are renting a £1.3m home in Cheshire, and recently holidayed in Dubai, Ibiza and the Maldives. We don’t blame them one bit! 

10. JOEY ESSEX, 31, £5.9m – DOWN 4

The former TOWIE star’s finances dipped by £1m after he put things on hold to make BBC documentary Joey Essex: Grief And Me this June, but he then sold his Chigwell house for a £1.4m profit.

He owns sportswear brand Fusey Fit, and has had six-figure deals with brands including McDonald’s and Jaffa Cakes.

Joey earned £500k from his D’Reem Hair products and Fusey aftershave, and charges up to £50k for club appearances. In 2019, he launched superfood tea Chaga Cha, and he’s earned a packet from his 2014 autobiography Being Reem, as well as a record deal.

He’s also done everything from Ex On The Beach to The Jump, which secured him £250k, and chased romance on Celebs Go Dating three times. Fourth time lucky?

11. OLIVIA, 27, & ALEX BOWEN, 30, £5.75m – DOWN 2 

The longest-surviving Love Island couple, Olivia and Alex are financially savvy, too.

After meeting on series two in 2016, the pair now run five Insta feeds, and with 2.6m followers, Olivia has earned around £1.4m through endorsements for Coast, Dare2b, BPerfect Cosmetics, Missy Empire, Utan, Orly Nails and Boux Avenue.

In July, she became an ambassador for Diamond Whites dental, and also has collabs with Skin Republic, Batiste, W7 and Misspap.

Alex is said to have earned £600k from Insta in 2020, and recently partnered with Burton, Domino’s, and JD, as well as working with,, and Carling.

Meanwhile, accounts for their companies – ABX Performance, OAB Fashion, Olive & Buck and AB Bowen – showed assets of over £380k in 2020. They recently registered two new businesses – letting firm The Bowen Homes Ltd and a clothing line called Zangelo Equestrian. Their joint loungewear label Exempt Society is worth £1m, and they’ve been working with homeware label Rowen Homes at their £1m Essex home.

Plus, Alex’s 150-date nightclub tour banked £700k, and lucrative TV work has included TLC’s Second Chance Dresses, Olivia & Alex: Happily Ever After, plus spin-off Olivia & Alex Said Yes. Their wedding in 2018 brought a £25k magazine deal and £50k honeymoon fashion line for Quiz.

12. JAMES ARTHUR, 33, £5.6m – DOWN 1

Despite being unable to play live over the past year, the 2012 X Factor winner’s worth has stayed steady.

His Raff Music Publishing company shows assets of £1.3m, dwarfing the £76k posted last year.

His first three albums sold 30 million copies worldwide, and fourth release, It’ll All Make Sense In The End, is out next month. Having originally been signed to Simon Cowell’s Syco Music, James inked a new deal with Columbia Records UK in February, which is likely to have been worth six figures.

Still, things haven’t been easy – he confessed that he blew £300k on online poker after getting hooked during lockdown. James tends to avoid ads on his Insta page, but if the cash ever dries up, he knows what to do…

13. FERNE McCANN, 31, £5.5m – UP 9

TOWIE’s Ferne has doubled her worth in the past year, largely thanks to her fitness and nutrition empire Embodyment, which is turning over six figures and now employs several staff.

Her TV show First Time Mum – which started in 2017 – returned for a seventh series this summer, and she’s snared deals with multiple brands, including a fashion line for Misspap thought to have been worth £200k, a collab with gift shop BabyChum and a long-running contract worth tens of thousands for beauty ranges with Poundland.

She’s got 2.6m followers on Insta and works with everyone from George at Asda and Blossom Hill to Gordon’s Gin and Cadbury.

After joining TOWIE in 2013, Ferne – who is single mum to three-year-old daughter Sunday – finished third in I’m A Celebrity! in 2015, landing her a reported £150k. She’s also appeared on Celebs Go Dating, Celebrity Best Home Cook and This Morning, and received around £100k for her autobiography Cross My Heart and workout DVD Fit As Ferne.

She co-owns fashion brand Souki Belair, worth five figures.

The sky’s definitely the limit for our Ferne… 

14. BILLIE SHEPHERD, 31, £5.3m – DOWN 1

Despite being forced to quit Dancing On Ice due to injury in February, Billie skated off with a rumoured £100k.

The ex-TOWIE star also saw her four companies increase in value in the past year.

Latest accounts showed assets of £483k in Billie Faiers Enterprises, more than £300k in her MyNelly and Minnies Online clothing firms, plus £250k in B&G Events, which she owns with husband Greg, 36.

She’s reported to have snaffled £450k from almost 100 sponsored Instagram posts in 2020, and her 2.3m followers frequently see paid partnerships with brands like Blossom Hill, Silentnight and Kellogg’s.

Having left TOWIE in 2016, Billie’s currently filming ITV2 show Billie & Greg: The Family Diaries. She has been an ambassador for In The Style since 2015, as well as running online shop Minnie’s Boutique, and she has released kids and homeware collections at George at Asda and a baby range for My Babiie.

Billie and businessman Greg are renovating their £1.4m Brentwood home, where they live with kids Nelly, seven, and Arthur, four.

15. GAZ BEADLE, 33, £5.2m – DOWN 5

There have been mixed fortunes for the ex-Geordie Shore star, as accounts for his TV company Gary Beadle Promotions showed a £200k fall in assets in 2020.

But that was offset by profits from 11 Degrees, the clothing company he co-owns, which last year had total assets of £4.1m.

Gaz’s property portfolio in the north continues to expand, and he owns Pure beach club in Zante.

No expense was spared for his July wedding to Emma McVey, 29, in Yorkshire. Gaz mainly uses his Insta feed for pics of their kids Chester, three, and Primrose, 22 months, and his income is fuelled by his weight-loss scheme Smart Nutrition.

Part of the Geordie Shore cast until 2017, Gaz joined spin-off Geordie OGs for a rumoured six figures in 2019, and also took part in Ex On The Beach, Hell’s Kitchen Australia and Celebrity Wedding Planner.

He wrote his autobiography Gaz (And My Parsnip) in 2014, and can earn £10k for PAs.

16. NADIYA HUSSAIN, 36, £4.7m – No change 

The Bake Off darling has seen her worth soar following a string of TV series, books and brand hook-ups in the past few years – including a footwear edit with Next and deals with Wilton Bradley, BlissHome cookware and Swarovski.

After winning GBBO in 2015, she’s fronted several cooking shows, discussed her mental health in BBC1’s Anxiety And Me, and presented the documentary American Melting Pot.

She’s also penned six cookbooks, an autobiography, four kids’ books and three novels – bagging her more than £1m.

Nadiya earns money from talks and cookery demos as well as newspaper and magazine columns. But she still lives a simple life in Milton Keynes with husband Abdal, 40, and their three kids. We wonder if she ever sleeps!

17. AMBER GILL, 24, £4.5m – UP 6

The former beautician was the fastest Love Island millionaire after walking out of Casa Amor into a £1m deal with Misspap in 2019.

The money-making opps have been coming ever since, and in January she signed a six-figure deal to write a series of steamy Mills & Boon novels – her debut, Until I Met You, is out in July 2022.

Earlier this year, she launched her Amber Flexx weight-loss plan, plus a clothing range for Public Desire.

She’s also got mega deals with L’Oréal and Maybelline, plus a growing property portfolio. On Insta, her 2.6m following reportedly earned her £300k for branded posts with GHD, Magnum and Garnier.

A regular on Love Island spin-off Aftersun, Amber recently appeared on Channel 4’s Can I Improve My Memory? and ITV’s The Full Treatment with Kem Cetinay, 25.

After her romance with former Love Islander Greg O’Shea, 26, fizzled out, Amber prefers the single life these days – and her bank balance is more reliable than any man!

18. VICKY PATTISON, 33, £4.2m – No change

The Geordie Shore lass watched her company’s assets swell to £600k in 2020, up £85k on the previous year.

In April, she snapped up a £1.25m home in Essex, calling it a “proper pinch-me moment”.

Vic earned about £1m last year through #ads to her 4.8m Insta followers, and has long-standing fashion deals with Missy Empire and Goddiva, worth at least £100k each. Her refreshingly honest body pics landed her a role as a WW ambassador, while she has a podcast, The Secret To, and is finishing a new book to follow her bestselling autobiography, Nothing But The Truth.

Since leaving Geordie Shore in 2014, she’s been on numerous other shows, and won I’m A Celebrity! in 2015 – nabbing £250k in the process. Plus her 7 Day Slim fitness DVD pulled in £160k. Pretty canny.

19. AMY CHILDS, 31, £4.1m – DOWN 2

The former TOWIE vajazzler’s biggest nest egg is the three Essex homes she owns, while her online fitness platform pulls in six figures a year.

Mum to Polly, four, and Ritchie, three, Amy bagged over £200k as a brand ambassador for Obaby, plus £100k for a tie-in with weight-loss firm The Academy Masterplan.

She’s also received around £250k via clothing sales for her Amy Childs Collection.

Her Insta feed is awash with ads and she’s in the process of launching a new business venture, Childs Lifestyle, to help others get rich while working from home.

20. MEGAN McKENNA, 29, £4m – DOWN 6

The singer – who bagged a nice little earner touring with Sir Tom Jones this summer – is rebooting her music career after hitting No.1 on the iTunes chart with single This in February.

She’s currently working on a follow-up to 2018 album Story Of Me, and she’ll embark on a solo tour later this year.

Away from music, she has a six-figure deal with In The Style, as well as £1m from her Boux Avenue and Misspap ranges, while her Bouncy Blow hair extensions for Easilocks have been a hit, too.

On Insta, her posts can earn £8k a pop.

Since shooting to fame on Ex On The Beach in 2015, Megan – who is dating businessman Josh Riley, 26 – has appeared on everything from Celebrity Big Brother to Celebs Go Dating, as well as her own ITVBe series, There’s Something About Megan. She also won The X Factor: Celebrity in 2019.

With all that and bestselling autobiography Mouthy, it’s no wonder she’s been able to fund some serious renovations on her lavish £1m Essex home.

21. LUCY MECKLENBURGH, 30, £3.95m – DOWN 6

Fitfluencer Lucy’s online business, Results Wellness Lifestyle, has packed on some muscle with assets of £317k – up by £132k on last year.

A TOWIE regular until 2013, Lucy’s paid partnerships have featured fashion outlets New Look and Coast, hotel chain Mama Shelter, plus Hello Fresh and Braun.

Lucy attracts tons more brands on a second Insta account she uses to showcase the dreamy Essex home she shares with actor fiancé Ryan Thomas, 37, and their 19-month-old son Roman.

Then there’s the pair of buy-to-let properties she owns nearby, as well as entertainment-related company Lucy Olivia Limited, which has assets of more than £200k.

As a model, Lucy won high-profile contracts with the likes of Ellesse and By Caprice, and she’s worked with, Olay, Champneys and Barry M.

She also released a health book, Be Body Beautiful, in 2015, and hit the reality trail hard with appearances on Tumble, Tour De Celeb and Celebrity Island With Bear Grylls. 

22. CHARLOTTE CROSBY, 31, £3.6m – DOWN 3

Going from strength to strength, in January the Geordie Shore star had to get bigger premises for her homeware range Naked Lane and fashion site Pepper Girls Club, plus she’s launching Naked Lane Interiors soon.

She earned £500k via Insta in 2020, and has a six-figure deal as an ambassador for In The Style.

After splitting from boyfriend Liam Beaumont, 31, in August, she’s been doing up one of her two Sunderland mansions, and live tour One Night With Charlotte started this month.

She has a podcast, Values + Vibrators, and during the pandemic, she produced Lockdown Laughs for MTV.

Charlotte, who appeared in Geordie Shore until 2016, took part in reunion series Their Story last year, and made a six-figure appearance on I’m A Celebrity! Australia.

Other deals include two fitness DVDs, autobiographies Me Me Me and Brand New Me, as well as make-up and hair extension lines. 

23. DANI DYER, 25, £3.1m – DOWN 3

 After giving birth to son Santiago in January, Dani has cemented her position as a mumpreneur with a deal worth tens of thousands with My Babiie, while her ongoing contract with In The Style has spawned a maternity line, too.

Dani first signed to the label for £500k after she won Love Island with ex Jack Fincham, 30, in 2018.

With 3.4m Insta followers, she’s said to rake in up to £29k for a branded post.

She had a sparkling £1m deal with Surf, a clothing range with Beach City and is the face of Vaseline’s With Love campaign. Elsewhere, Dani started a YouTube channel in June, joining her hit podcast Sorted With The Dyers alongside EastEnders’ star dad Danny, 44.

Then there was her presenting role on MTV’s True Love Or True Lies, and bestselling book What Would Dani Do?, which reportedly brought in £50k.

She split from boyfriend Sammy Kimmence, 25, in July, after he was jailed for fraud. However, her company posted assets of £270k last year, so she should have plenty to smile about.

24. MEGAN BARTON-HANSON, 27, £2.7m – No change 

Megan is said to be one of the world’s Top 10 earners on adult site Only Fans, making around £800k a month from saucy pics.

After buying her dream £1m home in London last year, the Love Island 2018 star said: “I can’t believe how well I’ve done, I’m smashing it.”

Cornering the pleasure market, she’s an ambassador for sex-toy brand Lelo and fronted Ann Summers’ Pleasure Positivity Project.

As well as writing a magazine column, the bisexual star launched her You Come First podcast last November.

A budding property investor, Megan bagged a reported £500k as a ambassador, and she’s worked with Isle Of Paradise and Avon.

No wonder she recently posed on socials wearing a blinging £37,500 Cartier bracelet! 

25. MAURA HIGGINS, 30, £2.5m – New Entry 

Maura crashes into the chart as a new entry this year.

After taking part in Love Island in 2019, she became a millionaire just a year later thanks to £500k deals with Ann Summers and

She also lapped up £250k from tanning firm Bellamianta and curated her own make-up line for Inglot.

Earlier this year, she slinked off with a reported £100k from Dancing On Ice, and she’s now hosting beauty show Glow Up Ireland.

In December, she launched her own eyelash range, to be followed by a new cosmetics and perfume business. Maura released a footwear line for Ego in April and has collab’d with Specsavers and Invisalign.

With 3.3m Insta followers, it’s claimed she has earned around £460k from posts. It’s no wonder she treated herself to a banging Essex pad. Go, Maura! 

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