Keith Hufnagel, Skate Icon and HUF Worldwide Founder, Has Died
25th September 2020

Shocking the skateboarding and streetwear world, skate icon and HUF Worldwide founder Keith Hufnagel has died at the age of 46. Following a two year battle with brain cancer, “HUF”nagel, unfortunately, succumbed to the disease surrounded by his wife, Mariellen, their children and friends.

Born in New York City in 1974, the celebrated figure made a name for him in professional skateboarding helping shape the East Coast skating scene in the ’90s. Founding HUF Worldwide in 2002, Hufnagel moved to San Francisco to open the first-ever HUF shop which would become a major part of the genesis of streetwear and skate culture as we now know it. Back in August 2018, Hufnagel introduced a new Chief Executive Officer Steve Holley to manage his brand following a majority stake purchase by Japan’s TSI Holdings.

Catch an official statement from HUF Worldwide regarding the death of Keith Hufnagel below.

We are absolutely heartbroken to deliver the news today that HUF founder Keith Hufnagel has passed away. Keith battled brain cancer for the past 2.5 years. And though he beat the odds and fought back much longer than his diagnosis permitted, he ultimately and unfortunately lost the fight.

Keith was not only the “HUF”nagel in HUF. He was the heart and soul of this brand. He built and brought together a community of people like no one else could.

Keith paved the way for all of us – as a respected professional skateboarder, shop owner, brand founder, footwear and apparel designer, creative director, and industry leader. He showed us how to do it, and how do it right.

Keith loved skateboarding and the culture around it. He did things his way and did them for the right reasons. He inspired so many of us across the globe.

But above anything else, Keith loved and supported the people around him. He would do anything for his friends, family and children. He passionately wanted to see others succeed. And we all loved him for it.

Keith’s legacy will continue to live on at HUF. Today, tomorrow and forever.

Rest in peace, Keith.

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We are absolutely heartbroken to deliver the news today that HUF founder Keith Hufnagel has passed away. Keith battled brain cancer for the past 2.5 years. And though he beat the odds and fought back much longer than his diagnosis permitted, he ultimately and unfortunately lost the fight.  Keith was not only the ‘HUF’nagel in HUF. He was the heart and soul of this brand. He built and brought together a community of people like no one else could. Keith paved the way for all of us – as a respected professional skateboarder, shop owner, brand founder, footwear and apparel designer, creative director, and industry leader. He showed us how to do it, and how do it right. Keith loved skateboarding and the culture around it. He did things his way and did them for the right reasons. He inspired so many of us across the globe.  But above anything else, Keith loved and supported the people around him. He would do anything for his friends, family and children. He passionately wanted to see others succeed. And we all loved him for it. Keith’s legacy will continue to live on at HUF. Today, tomorrow and forever.  Rest in peace, Keith.

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Words escape us, and they will never be enough. Anything written could never truly describe how much your friendship, influence, everything you did – means to so many people. You created a blueprint for how it should be done, with power, grace, and respect. You showed us that anything could be accomplished if you put your heart and effort into it. You were a true friend, mentor, and inspiration. There will never be a day you’re not with us, in our hearts and thoughts. Forever. We Love You.

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Keith Hufnagel taught us all about power, style, and finesse with his approach to skateboarding, business, and life. His gift to all of us lives on with everything he created and we are all better people for the inspiration he gave us on and off the board. Ride In Peace HUF. Thank you we love you ♥️ #KeithHufnagel

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We lost one of the kindest humans To skate this planet thank you Huf for showing me NYC when were just kids and getting me into Spoon when I was 20 and I didn’t drink thanks @marcotron15 for cranberry and sodas @scoochyj glad we got to get drunk on Rays Vodka sauce and @huntfilmwork for the trip to Europe the world is crazy right now tell everyone to you love them ? I luv u ??

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