Fenty drops game changing Icon Velvet Liquid Lipstick and it's £24 | The Sun
10th March 2023

RIHANNA stans (and makeup fans) listen up because Fenty Beauty has launched its latest lipstick and it costs just £24.

A soft liquid matte, the newest beauty buy in the ever growing and much loved Fenty collection is a one stop shop to the perfect pout.

  • Fenty Icon Velvet Liquid Lipstick, £24 from Boots – buy here

Priced at £24, it's available now from boots.com, and there are currently five shades to choose from.

If you've ever used a matte liquid lipstick before, you'll know that you always run the risk of extreme dryness and flakiness in return for that powdery, kissable and long lasting finish.

It's a pretty big downside to have to roll with but as per, Fenty Beauty is coming to the rescue.


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The Icon Velvet Liquid Lipstick has been formulated to combat these usual downfalls, instead producing a creamy, whipped texture that sits lightly and comfortably.

But if you're worried about the colour payoff potentially weakening to accommodate a more wearable texture, then be assured that this is absolutely not the case.

The five so-called 'universal' shades include nude pinks, browns and a standout red that are highly pigmented and suitable for all skin tones.

We would expect nothing less from the brand that truly made shade inclusivity a non-negotiable.

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You're going to be obsessedCredit: FENTY BEAUTY
  • Fenty Icon Velvet Liquid Lipstick, £24 from Boots – buy here

This is one that will sit proudly on your dressing table or you'll be hoping everyone will see in your makeup bag because it's housed in sleek, reflective packaging that looks luxe and futuristic.

The lipsticks themselves are long wearing and only need one coat for that feminine, pouty matte finish that is so loved about liquid lipsticks.

Forget about other brushes for application and just use the specially designed precision doe foot applicator that deposits the perfect amount of product over the lips for a beautiful bold colour.

And for £24, these lippies will last you because of how good they are at distributing colour without needing to use too much product.

After the mega success of *that* Superbowl Half Time show we're not surprised that they've scored another touchdown with this latest launch.

Run, don't walk.

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