14 Celebrity-Favorite Y2K Fashion Brands That Are Popular Again
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From the inimitable J-shaped metal zipper on a Juicy Couture zip-up hoodie to the stitching on Miss Me and True Religion jeans, no brand markings are more memorable than those from the late ’90s and the ’00s. Few outfit combos were more popular than a distressed denim miniskirt with two layered Lacoste or Le Tigre polos in contrasting shades. As for those infamous Ed Hardy tees, you always needed a trucker hat to complete the look.
Feeling nostalgic enough yet? While the head-to-toe looks worn back then may feel somewhat outdated now, many of these labels are experiencing a modern renaissance as younger generations look to repurpose vintage pieces from the decade.
Juicy Couture, in particular, has recently announced collaborations with Urban Outfitters and Ganni, revamping its iconic tracksuits with new finishes, but in keeping with the same classic silhouettes. Kangol bucket hats are also having a moment again, thanks to BTS, who wore them in the “Dynamite” music video. Who knows, maybe the next early-aughts accessory they’ll resurrect will be a Von Dutch trucker hat?
Back then, people mostly displayed brand love in the school cafeteria. Meanwhile, many style stars of the era were boldly repping the same trends on the red carpet. Since the photos here will likely tempt you to dig through the back of your closet or scour the internet for hours on a thrifting mission, we did some of the work for you and found vintage-inspired picks to shop right now.
Ahead, see how your favorite celebrities wore the biggest fashion trends in the ’90s and ’00s, and shop our selections to re-create those unforgettable looks.
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