The NFL’s regular season hasn’t event ended, but the Super Bowl party scene is already being lined up.
Sports Illustrated — which hasn’t thrown a Super Bowl bash since 2016 — will be back by teaming with Talent Resources Sports to host a blow-out the night before the big game in Atlanta. The magazine will take over the College Football Hall of Fame, Feb 2, for the event.
Acts scheduled to play various Super Bowl parties this year so far include Aerosmith, Ludacris, Bruno Mars, Cardi B, Migos, Lil Yachty and Post Malone.
Headed by David Spencer and Mike Heller, Talent Resources was behind Rolling Stone Magazine’s annual Super Bowl extravaganza for the past four years — which last year in frosty Minneapolis featured performances by Migos, 21 Savage, T-Pain and DJ Cassidy.
The music mag has been undergoing an overhaul after being purchased by Penske Media Corporation a year ago, including slashing circulation by more than half while publishing fewer issues and move into events a la its new sister publication Variety.
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