Taylor Swift is following in the footsteps of the Kardashian-Jenner sisters and shutting down her app.
The app, named The Swift Life, announced the news on its Twitter account that as of Feb. 1, it won’t be available for download. It was launched last year in partnership with Swift’s “Reputation” album release.
“Over a year ago, we launched The Swift Life alongside Taylor’s critically acclaimed, 6th studio album, ‘Reputation,’” the statement read. “It provided a creative and inclusive place for Taylor and her fans to connect with each other while expressing themselves in a uniquely interactive community.”
The statement continued, “As the ‘Reputation’ era comes to an end, our time on The Swift Life will be ending too.”
Current users will be able to utilize the virtual currency they have until Feb. 1, but in-app purchases already have been disabled.
“We would like to thank all the dedicated fans who downloaded The Swift Life, engaged with this amazing community and created gorgeous pieces of content for others to enjoy,” the statement concluded.
The Kardashian-Jenner sisters announced in December that they’d also be shutting down their paid apps in 2019.
“We’ve had an incredible experience connecting with all of you through our apps these past few years but have made the difficult decision to no longer continue updating in 2019,” read the statement. “We truly hope you’ve enjoyed this journey as much as we have, and we look forward to what’s ahead.”
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